Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Rising Leader Council Insight: Thinking About Diversity, Equity, and Inclusion in Hospitality

In recent years, the hospitality industry has faced well-placed scrutiny over its lack of diversity, equity, and inclusion (DEI). The Rising Sales Leader Council discussed how they are thinking about DEI at personally and professionally. 

Sales Forecasting: Is Accurate the Enemy of Good Enough?

In 2023 we have fallen back into uncertainty where the conversation around the economic concerns doesn’t match the actual data the hotels are experiencing in real time. Insights from the HSMAI Sales Advisory Board on how we are forecasting in today’s climate.  

HSMAI Rising Leaders Council Insight: How We are Managing Client Expectations

Since the outbreak of the pandemic, we’ve had to adapt when it comes to meetings, events, and even leisure travel. The Rising Sales Leader Council met to discuss the challenges we’ve faced successfully managing client expectations and share some strategies we use to manage these situations. 

Inspire Marketing

HSMAI Perspective: Marketing That Won: Trends that Dominated the 2022 Adrians

In a year that started heavily impacted by the pandemic, destination travel marketing became more prevalent, especially highlighting the ecotourism trend of sustainable and responsible travel.

HSMAI Rising Leader Council Insight: Using Emerging Technologies to Stay Ahead of the Curve

From blockchain to data analytics to virtual reality and NFTs, there are a plethora of new technologies that can impact the way hospitality businesses operate. But which technologies are going to play the most important role in the future?

How will the tech layoffs impact hotel business?

HSMAI’s Marketing Advisory Board discussed what the layoffs could mean for the hospitality industry. While it may be too soon to say definitively, below are the top trends we’re noticing and planning for. 

Optimize Revenue

HSMAI Foundation Best Practice: Internships Open Talent Pipelines

Why, in her extremely limited “spare time,” has Kerry Mack spent more than 20 years as an adjunct professor of Revenue Management at New York University’s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management? For one reason: Talent.  

2023 Global Distribution Issues

The HSMAI Global Distribution Advisory Board held its first meeting of 2023 recently and discussed key focus areas for 2023.

The Pros and Cons of Displaying Additional Mandatory Fees

What is the best way to handle these fees? Should they be included in the rate? Or should they be displayed separately? There is no easy answer. But there are three things to consider when making this decision. 

Video View

What do you see as the biggest challenges in today’s market?

Revenue optimization leaders attending HSMAI’s ROC Americas 2022 provide their insights.
HSMAI News
HSMAI Honors Top 25 ‘Extraordinary Minds’ of 2022

McLean, Virginia, December 19, 2022—The Hospitality Sales & Marketing Association (HSMAI) is proud to recognize the 20th class of the “best and brightest” in the hospitality industry with its list…

HSMAI to Honor Marketing, Public Relations Visionaries Peter Strebel and Mary Wagstaff

McLean, Virginia, 12, December 2022—An innovative marketing executive who has left a lasting imprint on multiple hotel brands and a public relations expert who founded her own hospitality media and…