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HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Michael Sherwood, CRME, Vice President, Revenue Management Services PTG Consulting, is one of these honorees.
Michael J. Sherwood, CRME, serves as the Vice President of Revenue Management Services at PTG Consulting, overseeing all revenue and distributionrelated consulting services within the company’s hospitality division, for which he played a key role to develop and launch in 2016. In his role, Michael provides comprehensive revenue management and distribution services including revenue-for-hire agreements, revenue management assessments, market feasibility and proformas, thorough multichannel distribution audits, multi-level training programs, and various other revenue and distribution consulting projects.
In 2018, Michael introduced PTG Consulting Revenue Management Interactive Workshops, designed to impart core fundamentals and high-level strategic elements of revenue management to hotel in-house revenue teams. In addition, he has conducted revenue management and system training in multiple countries across North America, Europe, and Asia.
Michael has dedicated a majority of his 38+-year career in hospitality to the discipline of revenue management. In addition, his experience includes various on-property positions such as general manager and roles within accounting, front office, and housekeeping. He possesses a deep understanding of both full-service and limited-service operational procedures. Earlier in his career, Michael spent several years as a development analyst for Bristol Hotels and Resorts, where he was responsible for completing market feasibility studies and development proformas for new hotel acquisitions.
Michael earned his Revenue Management Certification through Cornell University in 2010, and has held the Certified Revenue Management Executive (CRME) designation from HSAMI since 2013.
KEY ACCOMPLISHMENT: Introduced Revenue Management Interactive Workshops, significantly improving revenue management skills across the hospitality industry.
WHAT INSPIRED THIS NOMINATION?
“Sherwood’s depth of knowledge and innovative training programs have made a profound impact on the industry.
Nominations are now open for the 2024 HSMAI Top 25! Deadline is September 9.