Showing items in the "Revenue Management" category

5 Ways Revenue Leaders Can Protect Profitability

Stephanie Ochs, VP Revenue Management, IHG Hotels & Resorts, HSMAI Revenue Optimization Advisory Board Member Operating costs are rising faster than revenue growth. Labor, technology, marketing, and distribution expenses continue...

Marketing Beyond the Room Night: Why Hotel Marketers Must Now Answer the Profit Question

Nancy Johns, SVP of Commercial Strategy, Spire Hospitality | Chair, HSMAI America’s Marketing Advisory Board Marketing’s job is no longer just to fill rooms. It’s to fill them with the...

The Future of Hotel Distribution May Start Before the Booking

Megan Fratangeli, Revenue Manager, Omni William Penn Hotel, Rising Leader Council Member William Lee, Senior Market Manager, Priceline Agoda Global Partner Services, Rising Leader Council Member For years, discussions around...

Hotels and the K‑Shaped Economy

Taso Sporidis, Senior Manager, Revenue Management, Host Hotels & Resorts, Revenue Optimization Advisory Board This piece comes out of a revenue advisory board discussion on hotels and the K‑shaped economy. The mood in...

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

Optimized to Fail: Research on the Future of Revenue Management

Tess McGoldrick, Senior Director Product Enablement, Lighthouse, HSMAI Sales Advisory Board Member This article is a summary of Dr. Breffni Noone & Dr. Sherri Kimes’ presentation at the recent HSMAI...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...

CSC Session Recap

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...

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