Showing items in the "Revenue Management" category

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

Optimized to Fail: Research on the Future of Revenue Management

Tess McGoldrick, Senior Director Product Enablement, Lighthouse, HSMAI Sales Advisory Board Member This article is a summary of Dr. Breffni Noone & Dr. Sherri Kimes’ presentation at the recent HSMAI...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...

CSC Session Recap

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...

Curate: Money & Magic Heads to Nashville

A small room, real conversation, and an experience that holds your attention. That’s what we are cooking up for you on August 5 when Curate moves to Bar Mar by José Andrés in Nashville. With...

Commercial Strategy Roundtable

Published June 25, 2026 Hotel Commercial Strategy Executives: Cautious Optimism, Uneven Reality Last week in San Antonio, commercial leaders gathered for our first ever Hotel Commercial Strategy Executive Roundtable. It was a...

Ancillary Revenue Growth and the Shift to Total Revenue Thinking

Sofya Williams (formerly Sofya McIntosh), SVP Sales & Customer Success, ComOps, Sales Advisory Board Member Chris Hardy, Vice President of Commercial Strategy, Parks Hospitality Group, Sales Advisory Board Chair A recent discussion of HSMAI’s Sales Advisory Board centered on a truth everyone felt...

The Human Advantage: Hospitality Leadership in an Automated World

Jennifer Hill, Senior Vice President, Commercial Strategy, Kalibri, HSMAI Revenue Optimization Advisory Board Member Automation is everywhere, and hospitality is feeling it. This piece comes from a recent discussion by the revenue advisory...

View All Items