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Four tips from leading economist, Bernard Baumohl on how to plan for risk in this time of uncertainty.
Showing items in the "Revenue Management" category
What is the True Cost of Distribution?
Understanding the true cost of a hotel booking isn’t as straightforward as it might seem. Between marketing investments, agency fees, and labor costs, even a “direct” booking isn’t always the most profitable.
5 Actions You Can Take to Break Down Silos
Sales. Marketing. Revenue Management. Distribution. When these functions operate in silos, the result isn’t just internal frustration, it’s missed revenue, slower decision-making, and inconsistent guest experiences.
What Revenue Managers Need to Understand About the Shifting Demographics of Today’s Travelers
As generational preferences shift, hotel revenue managers must stay attuned to how different age groups impact pricing, booking behaviors, and overall guest expectations.
AI-Driven Productivity: What Would You Do with an Extra Hour in the Day?
The HSMAI Foundation recently published a report, The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, exploring the impact of generative AI on various facets of…
Commercial Strategy is Evolving and So Is Our Conference
In today’s world, commercial success doesn’t happen in silos. It’s built at the intersection of sales, marketing, distribution, and revenue optimization—with collaboration, data, and strategy as the glue. That’s why…
Rising Above Uncertainty – How Tomorrows Hotel Leaders are Taking on Today’s Challenges
Recent discussions with and Menti poll results from all three of HSMAI’s Rising Leader Councils have identified issues impacting our rising leaders. Looking at the challenges across commercial functions reveals nuanced concerns that vary across sales, marketing, and revenue management. Economic uncertainty was a concern across the board, closely followed by the need to manage rising operational and marketing costs effectively.
A(I) Recruitment Revolution
In 2024, AI adoption in recruitment within the hospitality industry remains in its infancy. While AI holds the promise of revolutionizing talent acquisition, most organizations are still experimenting, focusing on basic applications like resume screening and job description writing.
Lodging Construction Drops in 2024: Uncertainty Ahead
Bernard Baumohl, chief global economist at The Economic Outlook Group, provided his insights during a session on ”A New World Order: Trump’s Impact on the US & International Economy,” during the HSMAI Destination Marketing Executive Roundtable.
Rising Revenue Leaders Insights on AI in Revenue Management
Hrushikesh Datar, Decision Analytics Manager, ZS, Rising Revenue Optimization Leader Council Member AI is coming our way in the hospitality industry, particularly within revenue management. Early adopters are already leveraging technology…