Revenue leaders have a lot on their mind these days — such as planning and innovating to bring revenue back to pre-COVID levels. HSMAI hosted a virtual Brand Chief Revenue Officer Executive Roundtable, bringing together revenue executives to discuss some of the ways they’re doing that.
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ZS and The Hospitality Sales & Marketing Association International (HSMAI) have partnered to develop this Voice of Revenue Manager (VoRM) study to better understand how Revenue Managers are allocating their time.
There is no doubt that the coronavirus pandemic has wreaked havoc on the global hotel industry. But the pandemic presents opportunities as well; but only if we can properly harness the changing consumer behavior once the recovery begins.
Raul Moronta, CRME, CHIA, has had a career path that closely tracks with the growth and evolution of hospitality. Over more than 25 years, he’s gone where the industry has gone, from sales and operations to revenue and commercial strategy.
There’s no shortage of innovative things that members of HSMAI’s Revenue Optimization Advisory Board have tried that could last well beyond the pandemic. Need inspiration for transforming your own hotel revenue operation? Here are a few of the most popular ideas that ROAB members shared on a recent call.
The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid.
Heidi Gempel, managing partner and founder of HE International, shares her thoughts on how to forecast even though past analytics aren’t relevant and everything is unprecedented.
While we’re all still navigating through what it means to live in this “new normal,” it’s important to understand where we ended the year as we think about moving forward into 2021 with hope on the horizon.
For hotels, loading negotiated rates in a timely manner is key to successful corporate travel sales.
If we think of hotel revenue teams as doctors, they are prescribing strategy to marketing and sales teams. HSMAI’s Revenue Optimization Advisory Board discussed this topic on a recent call and shared what they believed was the prescription for success.