Showing items in the "Revenue Management" category

A Deep Dive Into the Minds of Brand Revenue Executives

Revenue leaders have a lot on their mind these days — such as planning and innovating to bring revenue back to pre-COVID levels. HSMAI hosted a virtual Brand Chief Revenue Officer Executive Roundtable, bringing together revenue executives to discuss some of the ways they’re doing that.

The Voice of Revenue Managers

ZS and The Hospitality Sales & Marketing Association International (HSMAI) have partnered to develop this Voice of Revenue Manager (VoRM) study to better understand how Revenue Managers are allocating their time.

EXECUTIVE BRIEFING: Remington Hotels’ Raul Moronta

Raul Moronta, CRME, CHIA, has had a career path that closely tracks with the growth and evolution of hospitality. Over more than 25 years, he’s gone where the industry has gone, from sales and operations to revenue and commercial strategy.

Creative Revenue Streams for the Future

There’s no shortage of innovative things that members of HSMAI’s Revenue Optimization Advisory Board have tried that could last well beyond the pandemic. Need inspiration for transforming your own hotel revenue operation? Here are a few of the most popular ideas that ROAB members shared on a recent call.

Forecasting Still Makes Sense

Heidi Gempel, managing partner and founder of HE International, shares her thoughts on how to forecast even though past analytics aren’t relevant and everything is unprecedented.

The Prescription for Success

If we think of hotel revenue teams as doctors, they are prescribing strategy to marketing and sales teams. HSMAI’s Revenue Optimization Advisory Board discussed this topic on a recent call and shared what they believed was the prescription for success.

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