Share
HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Katlyn Svendsen, Global Public Relations & Content Services Director, Travel South Dakota is one of these honorees.
Katlyn has worked for Travel South Dakota since 2011. She takes a proactive approach working with the local, regional, national and international media to share news about South Dakota to inspire travel to the state through providing unique and interesting story angles for new visitors to discover.
From inspiring visits with viral celebrities like Tariq, “The Corn Kid,” to building on relationships with media friends over the course of her career, she keeps South Dakota’s tourism industry and partners at the core of her work. Her personal mission is to story tell in a way that evokes a feeling of wanderlust. Her team has touchpoints not only with media, but serving the overall marketing plan, and strategizing in the international marketing and media space. She resides in Pierre with her husband and stays busy raising two very active and talented girls. She enjoys taking the road less traveled, boating on Lake Oahe, ATV trail riding in the Black Hills, motorcycle riding, and DIY projects on their acreage. Generally, put her in the outdoors and she’s all in.
KEY ACCOMPLISHMENT
Elevated South Dakota’s profile, leading to increased tourism and economic growth.
WHAT INSPIRED THIS NOMINATION?
Katlyn’s visionary strategies have transformed South Dakota into a sought-after destination.”
Q&A WITH KATLYN SVENDSEN
What advice would you give to your younger self?
I have always leaned into the power of strong mentors in my life. I would encourage myself to dig even further into this resource. Finding someone who is younger than you (keep yourself young and learning!), in the same phase, an experienced leader, and finally, and most importantly, someone who is much older, retired, and sees the world in a completely different way. Having all of these perspectives from all phases of life gives a well-rounded resource that I can turn to for any challenge.
What keeps you inspired?
Truly the travel and tourism industry is one of the most energizing and inspiring industries. The constant innovation and keeping up with consumer trends keep all of us communicating regularly to strategize best practices. It in a positive and upbeat energy where we are not saving lives, but we are certainly changing them.
Nominations are now open for the 2024 HSMAI Top 25! Deadline is today, September 20!