HSMAI Curate: An Executive Insights Forum

Curate is an exclusive benefits for Organizational Member companies of HSMAI.  Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.  The forum is also unique in that it provides an opportunities for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.

2019 Curate Events



October 14-15
The Breakers Palm Beach
Palm Beach, FL

ON THE AGENDA: A Focus on Design Thinking

At Spring 2019 Curate, attendees participated in a deep dive into artificial intelligence, a disruptive technology that cuts across all five priority issues identified at previous Curate events. In that same spirit, Fall 2019 Curate will focus on another gamechanger: design thinking, a human-centered approach to creative problem solving that has major implications for the business of hospitality, especially when it comes to powering innovations that harness the convergence of sales, marketing, and revenue optimization. We’re still working out the specifics of the program, but we can promise you Curate’s signature mix of thought-provoking speakers from inside and outside our industry, interactive discussions, and collaborative brainstorming.


7–9 p.m.                              Welcome reception


8–8:30 a.m.                       Breakfast

8:30–9 a.m.                       Welcome

9–10 a.m.                           Session #1: DESIGN THINKING I — Human-Centered Creativity

DesignThinkers Group USA’s Marc Bolick explains design thinking, a human-centered approach to creative problem-solving that companies of all sizes can use to address seemingly insurmountable challenges.

10–10:15 a.m.                   Networking break

10:15 a.m.–12: 15 p.m. Session #2: DESIGN THINKING II — Solving Collaboration

DesignThinkers Group USA leads attendees through an interactive workshop that applies design thinking to the problem of fostering collaboration among disciplines, teams, and functions.

12:15–1:15 p.m.                Lunch

1:15–2:15 p.m.                  Session #3: INNOVATION — New Hospitality Industry Research

EHL’s Elisa Chan unveils a new HSMAI-sponsored research project studying innovation at U.S. hospitality companies.

2:15–3:45 p.m.                 Session #4: OUTLOOK — Yesterday and Tomorrow

MMGY’s Katie Briscoe presents an economic outlook for hospitality and travel, including a joint interview with a panel of industry veterans about how to navigate booms and busts.

3:45–4 p.m.                       Wrap-up and next steps


March 25-26, 2019
Thompson Nashville
Nashville, TN

Recap: HSMAI’s Curate Event Explores AI and Innovation 

2018 Curate Events


September 5-6
Hyatt Regency Inner Harbor
Baltimore, MD

Recap: Hospitality Executives Tackle Technology and Distribution Challenges at HSMAI’s Curate 


April 18-19
Terranea Resort
Rancho Palos Verdes, CA

Recap: HSMAI’s Inaugural “Curate” Digs into Critical Issues in Hospitality 


Our thanks to the organizations who are committed to HSMAI Organizational Membership in 2019.