With costs rising and flow more difficult to achieve, sales teams must exceed revenue expectations for hotels and/or ownership to achieve acceptable profit levels. The HSMAI Sales Advisory Board got together to discuss how to meet those revenue expectations.
Showing items in the "Group Market Trends" category
To kick off the 2022 HSMAI Sales Leader Forum in October, Hannah Smith shared STR’s latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.
Planners are ready to get back to in-person meetings while attendees are a bit less enthusiastic, MMGY tells HSMAI.
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including improvement in business travel bookings.
What’s promising and maybe a little surprising for some is group has been consistently improving in the third and fourth quarters.
According to Groups360’s most recent research into the shopping and buying experiences of part-time meeting planners, these administrative professionals stated that nearly all of their meeting types will return to the face-to-face format as soon as it’s safe to do so.
Nassetta shares Hilton’s experience during the pandemic, his thoughts on the future of hospitality, and how hotels can better work to support event professionals and bring in more business.
With the right attention and guidance, this untapped opportunity could mean more loyal group business for the hotels that meet their needs.
Here are five challenges to sourcing meetings as well as ways hoteliers can stand out from their comp set by addressing the needs of planners.
As hotels pursue reopening to varying degrees, they are preparing themselves to welcome back groups. But how likely is it that groups will be there?