Showing items in the "Group Market Trends" category

Meeting Planner Preferences

EproDirect conducted an online survey of meeting planners to better understand the sources they typically use for research, their communication preferences and their booking patterns. Among the report findings: The…

The Power of Proactive Selling

Hotels realize that their current group strategy, with salesforces simply trying to keep up with an onslaught of inbound requests, might not be up to the challenge.

What’s Keeping CSOs Up at Night Heading in to 2020?

At HSMAI’s Chief Sales Officer Executive Roundtable, held in conjunction with HSMAI’s Sales Leader Forum in Frisco, Texas, on Nov. 5–6, CSOs from hospitality brands, management companies, and owner groups engaged in a high-level conversation that included identifying some of the trends that have most surprised them this year. Here are four things they said are keeping them up at night.

Curate Update: How Are Our Attendees Feeling About the Economy?

A recession is coming but hospitality sales, marketing, and revenue optimization professionals aren’t necessarily preparing for it. Its impact will be closer to the post-9/11 economic aftershock than the Great Recession. And one response will be to more actively pursue group business. Those are some of the findings from live polling conducted at HSMAI’s Fall Curate 2019 event.

The Sales Power of Data Intelligence

The rise of RFP engines and distribution channels has drastically changed the landscape of hotel group business. While these are important, necessary tools for hotels and meeting planners alike, they’ve…

Getting To Know Your Customers

Why meetings market data intelligence is a hotel’s answer to more successful prospecting — and a smarter long-term strategy for group sales. an HSMAI and Knowland White Paper. Download the…

Meetings Contract Trends For 2018

Insights from meeting planners on what is important to them when drafting contracts for their meetings and events. Read the Successful Meetings article.

Top 25 Markets Continue to Attract Guests and Developers

Of the 168 markets that STR tracks around the United States, 25 are delineated as the “Top 25 Markets.” They are not necessarily the largest markets, but those that, as a group, give the best indication of performance in the larger metros around the country.

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