Showing items in the "Group Market Trends" category

Group Sales in a Post-COVID Marketplace

The group sales landscape likely will be very different in the near to medium term. Hotels will need to be agile in pivoting to whatever the new normal looks like.

10 Tips for Getting Back to Group Sales

Alan Kilker, Senior Sales Executive, JW Marriott Phoenix Desert Ridge Resort & Spa, provides advice to colleagues on stepping back into an industry that has been hard hit in a way that none of us could have foreseen.

HSMAI Insights: Boston Market Forecast | Phocuswright

By teaming up with the data science team at LodgIQ, Phocuswright is evaluating a broad swath of hotel-related and other data across a variety of key metropolitan areas. In this video, Phocuswright Managing Director Pete Comeau provides exclusive insights into the latest report on the Boston market for HSMAI.

Meeting Planner Preferences

EproDirect conducted an online survey of meeting planners to better understand the sources they typically use for research, their communication preferences and their booking patterns. Among the report findings: The…

The Power of Proactive Selling

Hotels realize that their current group strategy, with salesforces simply trying to keep up with an onslaught of inbound requests, might not be up to the challenge.

What’s Keeping CSOs Up at Night Heading in to 2020?

At HSMAI’s Chief Sales Officer Executive Roundtable, held in conjunction with HSMAI’s Sales Leader Forum in Frisco, Texas, on Nov. 5–6, CSOs from hospitality brands, management companies, and owner groups engaged in a high-level conversation that included identifying some of the trends that have most surprised them this year. Here are four things they said are keeping them up at night.

Curate Update: How Are Our Attendees Feeling About the Economy?

A recession is coming but hospitality sales, marketing, and revenue optimization professionals aren’t necessarily preparing for it. Its impact will be closer to the post-9/11 economic aftershock than the Great Recession. And one response will be to more actively pursue group business. Those are some of the findings from live polling conducted at HSMAI’s Fall Curate 2019 event.

The Sales Power of Data Intelligence

The rise of RFP engines and distribution channels has drastically changed the landscape of hotel group business. While these are important, necessary tools for hotels and meeting planners alike, they’ve…

Getting To Know Your Customers

Why meetings market data intelligence is a hotel’s answer to more successful prospecting — and a smarter long-term strategy for group sales. an HSMAI and Knowland White Paper. Download the…

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