Showing items in the "Group Market Trends" category

10 Tips for Getting Back to Group Sales

Alan Kilker, Senior Sales Executive, JW Marriott Phoenix Desert Ridge Resort & Spa, provides advice to colleagues on stepping back into an industry that has been hard hit in a way that none of us could have foreseen.

HSMAI Insights: Boston Market Forecast | Phocuswright

By teaming up with the data science team at LodgIQ, Phocuswright is evaluating a broad swath of hotel-related and other data across a variety of key metropolitan areas. In this video, Phocuswright Managing Director Pete Comeau provides exclusive insights into the latest report on the Boston market for HSMAI.

Meeting Planner Preferences

EproDirect conducted an online survey of meeting planners to better understand the sources they typically use for research, their communication preferences and their booking patterns. Among the report findings: The…

The Power of Proactive Selling

Hotels realize that their current group strategy, with salesforces simply trying to keep up with an onslaught of inbound requests, might not be up to the challenge.

What’s Keeping CSOs Up at Night Heading in to 2020?

At HSMAI’s Chief Sales Officer Executive Roundtable, held in conjunction with HSMAI’s Sales Leader Forum in Frisco, Texas, on Nov. 5–6, CSOs from hospitality brands, management companies, and owner groups engaged in a high-level conversation that included identifying some of the trends that have most surprised them this year. Here are four things they said are keeping them up at night.

Curate Update: How Are Our Attendees Feeling About the Economy?

A recession is coming but hospitality sales, marketing, and revenue optimization professionals aren’t necessarily preparing for it. Its impact will be closer to the post-9/11 economic aftershock than the Great Recession. And one response will be to more actively pursue group business. Those are some of the findings from live polling conducted at HSMAI’s Fall Curate 2019 event.

The Sales Power of Data Intelligence

The rise of RFP engines and distribution channels has drastically changed the landscape of hotel group business. While these are important, necessary tools for hotels and meeting planners alike, they’ve…

Getting To Know Your Customers

Why meetings market data intelligence is a hotel’s answer to more successful prospecting — and a smarter long-term strategy for group sales. an HSMAI and Knowland White Paper. Download the…

Meetings Contract Trends For 2018

Insights from meeting planners on what is important to them when drafting contracts for their meetings and events. Read the Successful Meetings article.

Top 25 Markets Continue to Attract Guests and Developers

Of the 168 markets that STR tracks around the United States, 25 are delineated as the “Top 25 Markets.” They are not necessarily the largest markets, but those that, as a group, give the best indication of performance in the larger metros around the country.

Group Intermediation: Where Do We Go From Here?

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) When Marriott International announced last month that it was reducing its commission for group…

Survey Reveals Seven Meeting Trends of 2018

Two Roads Hospitality has released data from its recently conducted “State of the Meetings Industry” survey revealing 2018’s top meeting trends. In its sixth annual survey, the company analyzed responses from more than 300 corporate, association, government, and independent planners—66 percent of whom control more than $100,000 per year in guestroom, meeting space, and food and beverage spend for their organizations.

Group bookings pace for 2018: Up, but different

Group business is pacing well for next year, but booking windows are getting shorter, and it can be tougher to raise rates, said sales and marketing executives at HSMAI’s Fall 2017 Hotel Management Company Sales & Marketing Executive Roundtable.

5 takeaways on US group and transient business

Here’s a look at how the group and transient segments in the U.S. luxury and upper-upscale chain scales performed in the past year, and what that could mean for the industry going forward.

Special Report: Business Travel

With new age groups entering the workforce, along with overall industry changes such as supply growth and distribution changes, hotels are evolving to meet the needs of today’s business traveler.

4 Virtual Meeting Hotel Hacks

More meeting planners are looking to engage remote attendees and presenters — and hotel partners are upgrading their properties to help them.

Intermediation and Hotel Group Business

Michael Smith, Vice President, Sales and Marketing, JHM Hotels, and member the HSMAI Sales Advisory Board, discusses how the hotel community should address the influx of third parties and intermediation.

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