Share
The HSMAI Foundation recently published a report, The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, exploring the impact of generative AI on various facets of talent management, particularly focusing on the domains of hotel sales, marketing, and revenue management. It provides insights, data, and forward-looking perspectives that are essential for industry professionals to stay ahead in an ever-evolving landscape. This excerpt is taken from the first section of the newly released report.
Recruitment Revolution
In 2024, AI adoption in recruitment within the hospitality industry remains in its infancy. While AI holds the promise of revolutionizing talent acquisition, most organizations are still experimenting, focusing on basic applications like resume screening and job description writing. This cautious approach reflects concerns over data privacy, algorithmic bias, and the absence of tailored frameworks for hospitality. Budget limitations and a commitment to human oversight further temper the pace of adoption, with significant investments deferred until 2025. With that said, AI is being leveraged throughout the recruitment cycle with early success. In this section we’ll walk through tangible examples in the following areas:
- Job Descriptions: Not only is AI reducing the time involved, but it is also improving the quality of the descriptions to attract top talent.
- Resume Screening: AI can quickly evaluate thousands of resumes to not only identify those that most strongly meet the job description criteria, but can infer skills not specifically listed, to identify hidden talent that would previously be overlooked.
- Interview Preparation: Learn how recruiters are tapping into the power of AI to craft interview questions that are tailored to each candidate and their unique work experiences to determine appropriate fit.
- Interview Analysis: By leveraging AI to transcribe and analyze candidate interviews, recruiters can be more thorough and objective on the interview evaluations.
The report also explores the strategic impact generative AI is having on recruiting, from creating new types of roles to attracting top talent.
Read the full report for even more insights into talent management using AI here: global.hsmai.org/research
The work of the HSMAI Foundation is made possible with support from our Corporate Talent Partners.