Showing items in the "Destination Marketing" category

HSMAI Customer Insight: Destination Politics Influences Democrats More Than Republicans | Longwoods

During this election year, according to the latest Longwoods International tracking study of American travelers, the political reputation of destinations influences Democrat travelers more than Republicans.  Sixteen percent of Democrat travelers report that they avoid certain destinations based on their political reputations, compared to 8 percent of Republican travelers. “In this politically divided country, the political reputation of cities and states is a factor for some travelers,” said Amir Eylon, President and CEO of Longwoods International. Hear further insights for HSMAI from Eylon.

Destinations Prepare to Welcome Back Visitors

As vacation destinations begin to reopen along with the rest of the country, the pace is vastly different from one part of the country to another. HSMAI’s Marketing Advisory Board members share their experiences thus far.

Maximizing the Relationship Between Hotels and Destination Organizations

As travelers seek more authentic destination experiences, the traditional roles of destination marketing organizations (DMOs) and hotel companies are blurring. HSMAI hosted a ThinkTank at Destinations International’s 2019 Annual Convention in St. Louis that focused on how the two can best partner.

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