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Curate: A Commercial Futures Forum is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. The forum is also unique in that it provides an opportunity for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.
Upcoming Curate Events
EVENT: CURATE MONEY & MAGIC
DATE: August 5, 2026
LOCATION: Bar Mar by Jose Andres – Nashville, Tennessee (in conjunction with the Hotel Data Conference)
TIME: 10AM to 2PM
“One of the best sessions I’ve attended.” – Curate Money & Magic Previous Attendee
“It really challenged us to think differently, the speaker was incredible…” – Curate Money & Magic Previous Attendee
Back By Popular Demand: Money and Magic with Amy Blackman & Steve Langston
An Immersive Lab where visionary tools for strategic leadership meet creative tools of design thinking, storytelling, and innovation.
Curate 2026 Money and Magic Immersive Lab enables leaders to think expansively, collaborate fearlessly, and discover new levers for value creation in a perma-flux world.
Leaders will step out of the constraints of daily operations and step into an immersive environment built for imagination, experimentation, and cross-functional problem-solving.
We will spend the day in deep exploration and application of how creativity, human-centered strategy, and the psychology of value can unlock their organization’s next wave of growth.
What is Money and Magic?
There is no shortage of creative solutions and innovative ideas for growth and evolution, only a shortage of profitable ways to bring them to market. How might we turn a breakthrough idea into a growth engine that is market viable & business reliable?
The Practice of Money and Magic balances strategic rigor (“Money”) and creative enchantment (“Magic”) to deliver market-ready innovations and growth solutions that resonate culturally, emotionally, and economically.
In the Curate 2026 Money and Magic Immersive Lab, Leaders will apply the skills and principals of Money and Magic to grow creative ideas into viable business offerings, tackle complexity, and design effective, forward-thinking strategies.
Curate: A Commercial Futures Forum is complimentary to HSMAI Organizational Members. For additional details, or to register, contact stacy.gleason@hsmai.org.
Who Attends Curate?
Complimentary attendance to Curate, A Commercial Futures Forum, is an exclusive benefit of HSMAI Organizational Membership. The number of participants from each Organizational Member is based on the level of Organizational Membership. Curate, A Commercial Futures Forum, is designed to foster high-level, cross-disciplinary conversation around the key trends and challenges facing hospitality commercial leaders. Interested in learning more? Contact Stacy Gleason at stacy.gleason@hsmai.org.
