Insights

FEATURED INSIGHTS

HSMAI’s Strategic Initiatives to Enhance Local Market Engagement and Value

Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to “broaden our reach” takes center stage, focusing on developing new markets and enhancing the member value proposition through localized engagement. 

The Cookie Apocalypse: Adapting to the Era of 3rd Party Cookie-less Marketing

Cristina Suris, Corporate Marketing Manager, Kessler Collection, HSMAI Rising Marketing Leader Council Member   The hospitality industry heavily relies on third-party cookies for targeted advertising, personalization, and customer tracking across various…

HSMAI Commercial Strategy Conference Session Preview: Ancillary as Primary!

I think of ancillary as forever the next frontier. It’s always something that matters, but never something that gets the focus in the short term.  

Upcoming Events

HSMAI Commercial Strategy Conference
June 25-26, 2024
Charlotte, NC

HSMAI Sales Leader Forum
November 13, 2024
Washington, DC

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In the News

HSMAI Celebrates 67th Annual Adrian Awards
HSMAI honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis with more than 500 industry and agency executives in attendance.

HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
As part of the Foundation’s commitment to developing talent, this research provides valuable insights into the role of mentorships in empowering and advancing women in our field. 

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