Insights

FEATURED INSIGHTS

Key Indicators for Hospitality Sales Professionals

HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. Here are three key indicators that CSO participants said are helping to guide their actions during the pandemic.

Key Indicators for Hospitality Marketing Professionals

HSMAI hosted a Chief Marketing Officer Virtual Roundtable on March 31 that focused on the impact that COVID-19 is having on hotel marketing. Here are four key indicators that CMO participants said are helping to guide their strategies and future planning.

Best Practices for Hotel Management Company CROs Responding to COVID-19

HSMAI hosted a Hotel Management Company (HMC) Chief Revenue Officer Virtual Roundtable on March 25 on the impact COVID-19 is having on hotel revenue optimization. HMC CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are five of their suggestions.

Events

Confronting Coronavirus: What’s Next?
April 7, 8, 9, 2020
Free Webinar Series

Hotel Digital Marketing Essentials Series
April-May, 2020
Virtual Classroom Series

Curate: An HSMAI Executive Insight Forum
August 3-September 1
Fairmont The Queen Elizabeth
Montreal

HSMAI ROC – Rescheduled
New Dates: October 26-27, 2020
San Antonio, TX

HSMAI Sales Leader Forum
October 29, 2020
Frisco, TX

In the News

HSMAI Global Coronavirus Resources

HSMAI is providing access to resources that will help hotel and travel industry professionals stay informed about the impact of the Coronavirus outbreak on sales, marketing, and revenue optimization, and put crisis management techniques into play.

These resources include interviews, articles, webinar recordings, best practices, and case studies, from HSMAI, along with content from leading industry sources.

Video View

Crisis Communication and Marketing Expert Insights

Part 3 of the HSMAI Confronting Coronavirus series provides hospitality professionals with insights on PR, communications, and finding opportunities in today’s challenging environment.