HSMAI Customer Insight: Travelers Use of Chat GPT for Trip Planning Stalls | Longwoods

According to the latest Longwoods International tracking study of American travelers, only 14% of them have used Chat GPT to plan a trip in the past six months. And only 31% of them report that it is likely they will use Chat GPT to plan their next trip, statistically unchanged from 32% in April of 2023.

“While artificial intelligence likely will produce significant changes across the travel industry as it evolves and is deployed, its use as a travel planning tool by consumers thus far remains relatively modest,” said Amir Eylon, President and CEO of Longwoods International. “It likely will be years before we understand the full impact of AI on all aspects of the visitor economy.”

Additional insights from Amir Eylon for HSMAI:

Read the full report: American Travel Sentiment Study – Wave 82: Travelers Use of Chat GPT for Trip Planning Stalls

Categories: Leisure Market Trends
Insight Type: Reports, Videos