Certified Revenue Management Analyst (CRMA)

Now more than ever, students need an edge that sets them apart from their peers. For hospitality students studying revenue management, that edge is the Certified Revenue Management Analyst (CRMA) certification.

A globally-recognized certification from HSMAI, the CRMA is designed for hospitality students whose aspirations are focused on a career in hotel revenue optimization, and for hospitality instructors looking to supplement their revenue management curriculum.

It recognizes students for their understanding of the application of revenue management concepts.

The CRMA is a stepping stone to the Certified Revenue Management Executive (CRME) certification, the distinguished, premier certification held by more than 2,000 revenue optimization professionals in 60 countries.

ATTENTION FACULTY!

Preparing your students for their hospitality careers requires arming them with an understanding of revenue optimization principles.

The CRMA curriculum toolbox includes slides, links to free in-class readings, individual and small group exercises, quizzes, and a revenue management simulator. These tools can supplement your curriculum or build an entire course.

To obtain access to the toolbox, register.

The Certified Revenue Management Analyst (CRMA) certification separates students from the pack, demonstrating to employers that they have mastered the foundations of revenue management. Recruiters seeking candidates with a verified base of knowledge can use the CRMA to prequalify candidates.

The CRMA is recognition that you understand the core facets of revenue optimization (forecasting, rate and availability, overbooking, displacement analysis, performance measurement, exposure to distribution, and digital marketing) and can translate that understanding into making strategic and tactical decisions.

The CRMA exam is based on teaching tools provided by HSMAI.

Topics include:

  • Supply, Demand, and Revenue Management
  • Distribution Evolution
  • Hotel Ownership, Organization, and Management
  • Rooms – Rate, Supply, and Performance
  • Reservations, Pace, and Forecasting
  • Demand Control: Threshold Revenue Management, Discount Allocation, and Availability Controls
  • Overbooking
  • Groups and Displacement
  • Pricing
  • Search Engine Marketing
  • User Generated Content
  • OTAs
  • Opaque Selling

Are you teaching a revenue management course? The CRMA curriculum toolbox includes slides, links to free readings, individual and small group exercises, quizzes, and a revenue management simulator. These tools can supplement a curriculum or build an entire course. To access the toolbox, register.

To earn the CRMA, you must be:

  • A student currently enrolled in a hospitality program at a college or university with a CRMA-based course.
  • A professor or adjunct instructor currently teaching in a hospitality program.

If your school does not currently have a revenue management course, please ask for information on how to become a CRMA.

Investing in yourself now will bring dividends soon.

NEW BENEFIT! The CRMA is now even more valuable. After one year of working in a revenue management role, CRMAs save $100 on the CRME application and exam fee, and earn 20 points toward the 50-point CRME prerequisite for experience and training in hospitality revenue optimization.

When you have held a position in hospitality revenue management for a year or more, you can apply for the CRME , and you have a head start if you hold the CRMA certification!

                                                                   Student Members                                Student Non-Members
Registration Fee                                             $99                                                         $99

There is no fee for HSMAI-registered faculty instructors to receive free access to the course materials. Register today to access the curriculum toolbox.

Register online to take the exam at the end of your course, following the instructions of your instructor.

Reach out to your revenue management faculty advisor at your college or university for details on how to prepare for the exam.

Questions?
Contact Kathleen Tindell | ktindell@hsmai.org | 703-506-2010