During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).
HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.
As we think about future talent in our industry, there are a lot of concerning thoughts. How do we attract students? Has the pandemic discouraged students who were previously interested in hospitality?
The Hospitality Sales & Marketing Association (HSMAI) is proud to recognize the brightest minds in the hospitality industry with the 2020 HSMAI Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization….
HSMAI hosted a virtual Executive Roundtable for hospitality chief digital officers in partnership with Clairvoyix and ZS on Oct 7. Here are key takeaways from the group’s discussion.
Reid recently spoke with HSMAI about her experience working through the pandemic, including adding marketing and business-travel sales duties.
One common reaction in times of crisis is to dramatically reduce your hotel’s average daily rate (ADR) to boost near-term revenue. Instead, go back to the basics of your pricing strategy to adapt to this ever-changing landscape.
Takeaways from the recent HSMAI Chief Sales Officer Executive Roundtable on RFPs, incentive plans, and rates.
HSMAI hosted a Virtual Executive Roundtable for brand Chief Digital Officers on June 23, giving participants a chance to catch up and share new insights since the last brand CDO roundtable in April.
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