Showing items in the "Marketing" category

This article highlights the top five things every commercial leader should know about contact centers, backed by industry insights and benchmarking data from HSMAI’s Contact Center SIG.

The hospitality industry is entering a new era of digital transformation. By the end of 2026, Milestone’s research across more than 3,500 websites predicts that half of all search traffic will f low through AI engines such as ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity.

AI promises efficiency but raises tough questions about the guest experience, job roles, and trust.

According to the latest Longwoods International tracking study of Canadian travelers, 63% of them are less likely to visit the U.S. because of U.S. policy and politics.

Gift cards aren’t just stocking stuffers anymore; they’re powerful tools that can boost your bookings, spark repeat stays, and create lasting guest relationships all year round.

Planners are increasingly on the lookout for unique meeting locations like stadiums, museums, and vineyards.

HSMAI honored the 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution, recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Jen Munro, Vice President of Global Loyalty for Preferred Travel Group is one of these honorees.  

The State of Distribution 2025 draws insights from over 700 hotel brands, 21,000+ properties, and 310 cities worldwide. The report explores how commercial teams are evolving across marketing, revenue, distribution, and sales

As the traditional U.S. Summer Travel Season is in full swing, it is time to look at our monthly pulse check of American Travelers with WAVE 97 of Longwoods International’s ongoing American Travel Sentiment tracking study!