Showing items in the "Marketing" category

Gift cards aren’t just stocking stuffers anymore; they’re powerful tools that can boost your bookings, spark repeat stays, and create lasting guest relationships all year round.

Planners are increasingly on the lookout for unique meeting locations like stadiums, museums, and vineyards.

HSMAI honored the 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution, recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Jen Munro, Vice President of Global Loyalty for Preferred Travel Group is one of these honorees.  

The State of Distribution 2025 draws insights from over 700 hotel brands, 21,000+ properties, and 310 cities worldwide. The report explores how commercial teams are evolving across marketing, revenue, distribution, and sales

As the traditional U.S. Summer Travel Season is in full swing, it is time to look at our monthly pulse check of American Travelers with WAVE 97 of Longwoods International’s ongoing American Travel Sentiment tracking study! 

The event exemplified HSMAI’s mission to fuel sales, inspire marketing, and optimize revenue. Developed in collaboration with its Commercial Strategy Conference Advisory Board, the program delivered a balance of strategic vision and tactical value.

Hospitality loyalty programs have come a long way and with a new market of guests, where are hospitality loyalty programs headed next to remain relevant and engage rewards members?

Later this month, at the HSMAI Commercial Strategy Conference, I’ll be sitting down for a fireside chat with industry leaders from the cruise and airport industries. We’ll explore  what hotels can learn from their industries and commercial experiences.