HSMAI Announces New Commercial Strategy Conference

FOR IMMEDIATE RELEASE: McLean, VA (March 20, 2024) – The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — will take place in Charlotte, North Carolina from June 25-26, 2024 at the Charlotte Convention Center. The two-day HSMAI Commercial Strategy Conference will have a combined focus on all commercial disciplines, enhancing the experience and content for commercial leaders, including those with distribution and sales responsibilities along with marketers and revenue managers. Each day will feature the latest expert industry cross-disciplinary education and insights.

The conference and its associated pre- and post-conference workshops, trainings, and roundtables will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

“We are thrilled to offer a more integrated event that will feature cross-disciplinary speakers, insights, and trainings as the commercial discipline evolves,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences for more than 20 years, leading the way with education, insights, connections, and inspiration. The evolution continues with the new Commercial Strategy Conference.”

The line-up of educational sessions, presentations, and networking opportunities includes:

June 24 | Pre-conference workshops, trainings, and roundtables

  • Executive Roundtables by invitation
  • HSMAI Certified Hospitality Digital Marketer (CHDM) and HSMAI Certified Revenue Management Executive (CRME) Review Courses – separate registration required
  • Partner Insights Workshops
  • Women in Travel THRIVE Day of Impact

June 25 | Commercial Strategy Conference Day 1

  • General Sessions:
    • COMMERCIAL STRATEGY: The Blueprint for Commercial Strategy in Hotels
    • LEGAL PITFALLS TO AVOID: Headlines & Headwinds: Navigating the Legal & Regulatory Currents
    • ARTIFICIAL INTELLIGENCE: Customer Experience in the Age of AI
  • Breakouts: 14 breakout sessions addressing important issues facing marketing, revenue optimization, sales, and distribution leaders
  • Partner Showcase

June 26 | Commercial Strategy Conference Day 2

  • General Sessions:
    • THE ECONOMY: The Outlook: The economic and geopolitical risks and opportunities ahead
    • DISTRIBUTION: The 4th Leg of the Commercial Stool: Transformative Distribution Strategies for 2024 and Beyond
    • LEADERSHIP: Great Leaders are Great Communicators: Transformative Strategies for Commercial Professionals
  • Breakouts: 14 breakout sessions addressing important issues facing marketing, revenue optimization, sales, and distribution leaders
  • Partner Showcase

June 27 | Post-conference workshops, trainings, and roundtables

  • HSMAI Contact Center Summit – separate registration required
  • Executive Roundtables by invitation

Additional information and the full Commercial Strategy Conference schedule is available here.

Thank you to the partners sponsoring HSMAI’s Commercial Strategy Conference events and programs:

  • Preferred: IDeaS Revenue Solutions
  • Platinum: Cendyn, FLYR Hospitality, Lighthouse, RateGain, Tambourine, Uplift
  • Gold: gcommerce/metadesk, Kalibri Labs, Lotus Marketing, Revenue Analytics, Venuelocity
  • Silver: Booking.com
  • Bronze: HFTP, HSMAI Academy, Milestone, Sabre, STR, Thynk
  • Media: Hospitality Upgrade

To learn about partnership opportunities, contact Mark Primuth at mark.primuth@hsmai.org.

Registration details are available here. Registration savings are available for hotel companies when registering five or more people from the same company.

Media passes are available by contacting hsmai@njfpr.com.

The Commercial Strategy Conference is being held in conjunction with Hospitality Financial and Technology Professionals’ (HFTP) Hospitality Industry Technology Exposition & Conference (HITEC).



The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

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