ShareThe Hospitality Sales and Marketing Association International (HSMAI) is thrilled to announce its schedule of in-person, on-demand, and instructor-led events and educational opportunities for 2022. Our slate of 2022 experiences are designed to support hospitality sales, marketing, and revenue optimization professionals through industry recovery.
“The demand for HSMAI members and stakeholders to connect has been profound over the past two years,” said Robert Gilbert, CHME, CHBA, president and CEO of HSMAI. “We believe this mix of virtual and face-to-face programs represents both the opportunity to learn and exchange best practices that will help our members lead the recovery for their hotels and hotel companies.”
HSMAI Americas will host the following in-person events in 2022:
HSMAI 2021 Adrian Awards Celebration
March 30
The Boca Raton
Boca Raton, Florida
HSMAI Commercial Strategy Week
June 2022
- Marketing Strategy Conference, June 28
- ROC Americas, June 29
HSMAI Sales Leader Forum
October 22
Frisco, Texas
CHDM Review Course
CRME Review Course
June 27, Orlando
These four-hour workshops held in conjunction with HSMAI Commercial Strategy Week will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification or Certified Revenue Management Executive (CRME) certification materials, and are a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM or CRME exam on-site immediately following the review course if they have submitted their application in advance.
Executive Roundtables
HSMAI Executive Roundtables will be held in conjunction with our three in-person signature events. HSMAI Commercial Strategy events reflect the emerging convergence of sales, marketing, revenue optimization, and other commercial functions, under one umbrella.
Hotel Essentials
HSMAI is continuing its popular Hotel Essentials Online Certificate Courses in 2022. These expert-led virtual classroom series are collaborative educational courses that span six weeks. The HSMAI Hotel Essentials series are 100% online and instructor-led for 90 minutes per week. Often, these courses are used to prepare for HSMAI certification exams including CHDM and CRME certifications.
HSMAI Hotel Essentials Online Certificate Courses in 2022:
Hotel Digital Marketing Essentials
- April 5 – May 10
- September 6 – October 11
- November 1 – December 6
Hotel Revenue Optimization Essentials
- April 27 – June 1
- August 17 – September 21
- October 5 – November 9
Hotel Digital Sales Essentials
- April 19 – May 31
- September 20 – October 25
- November 8 – December 13
On-Demand Courses
Learn from industry experts and grow your knowledge at a pace that works for you. These courses, presented by HSMAI and its partners, are carefully developed and curated to offer the ultimate in convenience and flexibility—as well as HSMAI’s proven track record for education.
NAVIGATING METASEARCH
Metasearch continues to grow in importance for hotels, especially in relation to the “book direct” movement. This course will help you:
· Understand how metasearch works
· Confidently navigate the metasearch marketing landscape
· Create campaign goals and strategies using metasearch to achieve them
· Realistically plan your metasearch budget
HSMAI ACADEMY
A partnership of HSMAI regions around the world, the HSMAI Academy offers a variety of short on-demand courses to help hoteliers upskill and expand skills. See all the Academy has to offer at www.hsmaiacademy.org.
Member Master Classes
Members can again take advantage of the “Small Screen, Big Impact” Master Classes presented by Mindset Digital. This program offers insights and practical tips on how to reach and engage with clients and stakeholders with high impact in a virtual world.
HSMAI Foundation Global Collegiate Conference
April 4-7
This global virtual event brings together the hospitality collegiate community for an extensive lineup of speakers and panelists. This is a unique opportunity for hospitality students & faculty to gain valuable insights and connect with top industry professionals.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter, and HSMAI YouTube.
Media Contact:
Miranda Brown
HSMAI
mirandabrown@hsmai.org