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HSMAI recently honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Maddi Bourgerie, Director of Communications at RVshare, is one of these honorees.
Maddi is a multidisciplinary creative strategist who has a passion for growing and scaling businesses in the travel industry. Her career has been primarily focused on brand-building through powerful storytelling. She currently leads a brand team at RVshare, a leading RV rental website backed by private equity giant KKR. Maddi joined the company in 2019 and helped scale the business 10x in a few short years. In her role as Sr. Director of Communications, she oversees brand strategy, communications, PR, social, and content. Under her leadership, RVshare has partnered with megabrands like Mattel’s Barbie, CAMP, and Elon Musk’s Starlink. She is also the brand’s lifestyle spokesperson and can be found doing TV and podcast interviews across the country.
Over the past 10 years, Maddi has spent her career in the travel industry with a focus on peer-to-peer marketplaces. Her prior role was at Expedia’s Vrbo. In 2021, she was named a Phocuswright Younger Leader, a nomination given to a select group of emerging leaders in the travel industry. Maddi has also been named a Top Women in Communications in 2021 and a PR News Top Women in PR in 2020.
KEY ACCOMPLISHMENT: Maddi was integral in scaling RVshare 10x in a few short years, elevating the brand through powerful storytelling and strategic partnerships.
WHAT INSPIRED THIS NOMINATION? “Maddi’s innovative approach to brand-building and her ability to elevate RVshare through strategic partnerships have made her a key figure in the travel industry.”
Q&A with Maddi Bourgerie
What advice would you give to your younger self?
The three things I would share with my younger self are:
- Relationships matter, so grow your network. Relationships in marketing can open doors, offer insights, and create opportunities that you might not expect.
- Data is your friend. Learn to love data analytics. Understanding metrics and data-driven decision-making will set you apart.
- Creativity and strategy go hand in hand. Creativity is essential but tying it to a solid strategy is what brings results. Balance the two to create impactful campaigns.
What keeps you inspired?
The challenge of solving complex problems, the constant learning that comes with leadership, and the chance to shape a vision that others can rally behind all keep me inspired. I enjoy empowering others, fostering growth, and creating an environment where everyone can thrive.
Nominations for the 2024 HSMAI Top 25 Minds will open in July 2024.