Showing items in the "Internet & Social Media" category

Metasearch Beyond Google

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

What Hotel Marketers Think About Black Friday and Cyber Monday

This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.

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