Hospitality marketing professionals who are struggling with messaging in the midst of a public health crisis should take heart: Everyone wants the same thing. In a recent interview, Marina MacDonald, CHDM, chief marketing officer for Red Roof Inn and chair of the HSMAI Americas Board of Directors, explained how.
Showing items in the "Branding" category
Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.
HSMAI Executive Insights interview with the author Marc Randolph, who co-founded Netflix in 1997 and served as the company’s first CEO.
Ryan Berman is passionate about courage. He’s traveled all over the country speaking to companies like Google, Snapchat, and charity: water on the topic, and on Jan. 22, he’ll give a keynote presentation on “Developing a Courageous Brand” at HSMAI’s Marketing Strategy Conference. We recently sat down with Berman to learn more about his presentation.
HSMAI’s 2019 Adrian Awards competition will open in June — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from one of last year’s Platinum winners:…
The stay experience is pivotal to the success of a hotel. To ensure their hotel has a fresh appeal to travelers, hoteliers must consider branding right along with design and marketing.
Whether you’re running the world’s most successful business or one that’s just starting out, you’re going to have one problem in common with other business owners: marketing. You need good marketing to attract people and make money, but you need to have money to have good marketing. It’s a tough situation to be in, but there are some ways to get yourself out on top that are actually catching on in popularity with the general public.
CEOs who work with lifestyle hotels note there is growing interest from investors, consumers and big branding companies, but hoteliers must commit to being truly authentic to thrive in the segment.