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An Important HSMAI Sales Leader Forum Update
HSMAI’s Sales Leader Forum (SLF) is evolving just like commercial strategy is evolving in hotels. Driven by participant feedback and the fact that sales leaders play an integral role in commercial teams, the planning team has incorporated timely and important education for sales leaders into the agenda for the 2nd annual HSMAI Commercial Strategy Conference. We will not hold a separate event for sales leaders this year.
HSMAI’s 2025 Commercial Strategy Conference (CSC)-June 17-18, is Indianapolis, IN, is designed to bring all commercial disciplines together for two impactful days, with dozens of hotel companies already committed to bringing multiple members of their commercial teams.
“I highly recommend this conference for any sales leader who wants to expand their commercial acumen, build stronger cross-functional relationships, and bring fresh, forward-thinking ideas back to their teams.”
–Jamie Malloy, CMP, CHSL
Executive Director of Sales, Bellagio
Last year, HSMAI’s revenue optimization and marketing conferences merged for the first CSC. As a planned “phase 2,” this year integrates sales into the fold. The result? A conference that mirrors the way commercial strategy is actually being practiced across the industry.
This isn’t just a marketing or revenue event with sales sprinkled in. From negotiation strategy to AI applications and owner alignment, this year’s agenda is packed with content created for and by sales leaders-and built to help you navigate a fast-changing commercial world.
I hope you will join the more than 850 commercial leaders we are expecting in Indianapolis this June!
Regards,
Brian Hicks
HSMAI President & CEO
