Marketing Track Organized by HSMAI's Marketing Advisory Board Marketing teams continue to confront unprecedented challenges – including measuring the effectiveness of their marketing efforts in the “new abnormal.” Marketing experts...

Revenue Optimization Track Organized by HSMAI's Revenue Optimization Advisory Board Multi-property revenue management -- both on and off property -- has been a growing approach to executing revenue management over...

Marketing Track Organized by HSMAI's Marketing Advisory Board Potential travelers are uncertain about the rules of the road (and skies). Case in point: searches for “can I travel” have grown...

Revenue Optimization Track Organized by HSMAI's Revenue Optimization Advisory Board Recovery is going to vary by market and hotel type, so how do you set meaningful goals and expectations for...

Sales Track Organized by HSMAI's Sales Advisory Board In order to make the most of the streamlined sales teams most hotels have today, we need to turn the traditional model...