Marketing Track

Organized by HSMAI’s Marketing Advisory Board

Marketing teams continue to confront unprecedented challenges – including measuring the effectiveness of their marketing efforts in the “new abnormal.”

Marketing experts will share insights and best practices for:

• measuring and tracking your progress,

• demonstrating value,

• avoiding common pitfalls and key techniques to exploit, and

• adapting during what is likely to be a very bumpy recovery.

HSMAI members save 25% off published prices!