January 22, 2021

HSMAI Americas Announces A Dynamic 2021 Calendar of Virtual Experiences & In-person Events

The Hospitality Sales and Marketing Association International (HSMAI) is thrilled to announce its schedule of virtual experiences and in-person events for 2021. HSMAI will begin the year with virtual experiences and transition to in-person events as it becomes safe to gather physically. Our slate of 2021 virtual and in-person experiences are designed to support hospitality sales, marketing, and revenue optimization professionals through industry recovery.

“The demand for HSMAI members and stakeholders to connect has been profound during the crisis,” said Robert Gilbert, CHME, CHBA, president and CEO of HSMAI. “We believe this mix of virtual and face to face programs represents both the opportunity to learn and exchange best practices that will help our members lead the recovery for their hotels and hotel companies.”

HSMAI Americas will host the following virtual experiences in 2021:

March 16 – HSMAI Top 25 Extraordinary Minds Awards Celebration
March 23 – The HSMAI Adrian Awards Celebration
March 29-30 – HSMAI Mike Leven Chapter Leadership Conference
May 2021 – Curate Global Executive Insights Forum

HSMAI Americas will host the following in-person events in 2021:

September 28 – Marketing Strategy Conference: An HSMAI Commercial Strategy event, Dallas, Texas
September 29 – ROC: An HSMAI Commercial Strategy event, Dallas, Texas
October  2021 – HSMAI Sales Leader Forum: An HSMAI Commercial Strategy event, location to be announced

HSMAI Executive Roundtables will be held in conjunction with our three in-person signature events. HSMAI Commercial Strategy events will reflect the emerging convergence of sales, marketing, revenue optimization, and other commercial functions, under one umbrella.

HSMAI is continuing its popular Hotel Essentials Online Certificate Courses in 2021. These expert-led virtual classroom series are collaborative educational courses that span six weeks. The HSMAI Hotel Essentials series are 100% online and instructor-led for one hour per week. Often, these courses are used to prepare for HSMAI certification exams including CHDM and CRME certifications.

HSMAI Hotel Essentials Online Certificate Courses in 2021:

Hotel Digital Marketing Essentials

  • January 26 – March 6
  • March 9 – April 13
  • April 20 – May 25
  • June 8 – July 13
  • September 7 – October 12
  • November 2 – December 7

Hotel Revenue Optimization Essentials

  • January 27 to March 3
  • March 17 to April 21
  • May 19 to June 23
  • August 4 to September 8
  • October 6 to November 10

Hotel Digital Sales Essentials

  • January 26 – March 2
  • March9 – April 13
  • April 20 – May 25
  • June 8 – July 13
  • September 7 – October 12
  • November 2 – December 7

In addition, HSMAI will offer members additional opportunities to upskill, reskill, and share best practices with industry peers with a rebooted Recovery Connections program; a Master Class series on virtual presentation skills; and more. The Masterclass series will be on February 5, 12, and 19 and is sponsored by the HSMAI Foundation. Visit the HSMAI Americas website for registration and more information on all HSMAI 2021 events and programs.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter, and HSMAI YouTube.