Showing items in the "Forecast" category

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

A More Disciplined Year for Hospitality

Sydney Eason, Founding Partner and Marketing Strategist, Eason Branding, Marketing Rising Leader Council Member  This perspective comes from a marketing rising leader council discussion, rooted in what teams are dealing with now. Growth has...

Revenue Optimization in a Time of Capacity Constraints

Capacity constraints due to physical spacing requirements and staffing shortages, combined with a new kind of traveler have created a new perfect storm – how to balance revenue optimization with reduced service levels and long-term reputation management.

Forecasting Still Makes Sense

Heidi Gempel, managing partner and founder of HE International, shares her thoughts on how to forecast even though past analytics aren’t relevant and everything is unprecedented.

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