Showing items in the "Forecast" category
Recession is coming in 2023: The good news is, your competitors are in denial about it
A plethora of economic indicators are pointing towards recession in 2023. While this news is disheartening, hotel management companies that act now in anticipation of the likely downturn will win the market share game for next year.
The Budget Process – What Do We Do Differently?
HSMAI Revenue Optimization Advisory Board members weigh in on the question of “is budgeting a waste of time when it is rarely accurate anyways?”
How New Business Travel Patterns Are Affecting RFP Season
By Mark McBride, Senior Director of Franchise Revenue Management, Hilton, and member of HSMAI’s Revenue Optimization Advisory Board While leisure travel is coming back, there are still a multitude of…
Revenue Optimization in a Time of Capacity Constraints
Capacity constraints due to physical spacing requirements and staffing shortages, combined with a new kind of traveler have created a new perfect storm – how to balance revenue optimization with reduced service levels and long-term reputation management.
Forecasting Still Makes Sense
Heidi Gempel, managing partner and founder of HE International, shares her thoughts on how to forecast even though past analytics aren’t relevant and everything is unprecedented.
HSMAI Customer Insight: A Look Back at 2020 as We Prepare to Move Ahead | Amadeus
While we’re all still navigating through what it means to live in this “new normal,” it’s important to understand where we ended the year as we think about moving forward into 2021 with hope on the horizon.
‘Recovery Is Going to Take Time’: Leading Economist on 2021 and Beyond
Chief global economist at the Economic Outlook Group LLC Bernard Baumohl explained that there are four main factors that will affect the economy over the next year or more: the path of coronavirus, Congress’s next stimulus package, and the outcome of the presidential election.
Customer Demand, KPIs, and Other Priorities for Hotel CROs
HSMAI hosted a virtual Executive Roundtable for hospitality chief revenue officers in partnership with Clairvoyix, OTA Insight, Cendyn, STR, and ZS on Oct 6. Here are key takeaways from the group’s discussion.
HSMAI Customer Insight: Booking Levels Down for First Time Since March | SiteMinder
In this video, SiteMinder Founder Mike Ford, provides HSMAI insight into the impact of a resurgence in coronavirus cases in several locations.
An Informal, Anecdotal Forecast for Full Recovery
HSMAI asked participants at its latest round of virtual Executive Roundtables — for chief sales, marketing, revenue, and digital officers — to share when they anticipate their business returning to pre-COVID levels.
What’s Changing for Hotel Revenue Professionals
Takeaways from the recent HSMAI Chief Revenue Officer Executive Roundtable on 2021 budgeting, pricing, forecasting, and more.
ROC@Home Presenter Mohamed Abu Basha on the Middle East Economy
Mohamed Abu Basha, director and head of economics and research at EFG Hermes Holding, provides an overview of the Middle East economic outlook and his upcoming presentation.
ROC@Home Presenter Tony Webber on the Asia Pacific Economy
The CEO of Airline Intelligence and Research in Sydney, Australia, and former chief economist at Qantas airline, provides an overview of conditions in the region and previews his presentation.
Revenue Predictions About Reopening
HSMAI’s Revenue Optimization Advisory Board (ROAB) met on a call May 7 to discuss further implications of the coronavirus, in particular how hotels are thinking about reopening. Here are a few takeaways from the discussion.
What Key Indicators Are Hotel Management Company CROs Tracking?
When it comes to determining the full scope of the coronavirus effect, hotel management companies are monitoring specific key indicators, as the three dozen participants in HSMAI’s HMC Chief Revenue Officer Virtual Roundtable — presented online on March 25 — shared. Four indicators topped their list.
Scouting for Key Indicators for Brand Revenue Professionals
HSMAI hosted a Brand Chief Revenue Officer Virtual Roundtable on March 24 that focused on the impact that COVID-19 is having on hotel revenue optimization. Here are six key indicators that participants said they are seeing domestically and abroad that can be used to determine how the hospitality industry is doing — and what might be ahead!
What’s on the Minds of Revenue Leaders?
HSMAI’s Revenue Optimization Advisory Board (ROAB) held its annual retreat last month to identify the most pressing issues facing hotels on the revenue front and outline plans to provide revenue professionals the insights, tools, and best practices they need to address them. Here are a few key discussions ROAB members had.
Prepping for an Economic Downturn
With a potential economic downturn looming in 2020, it is important for hospitality professionals to prepare — particularly those working in revenue optimization. On a recent call, HSMAI’s Revenue Optimization Advisory Board (ROAB) discussed what steps we should be taking. Here are three takeaways from our conversation,
Budgeting and Planning for 2020
It’s budget season for the hospitality industry, including members of HSMAI’s Revenue Optimization Advisory Board (ROAB), who on a recent call discussed their planning process for 2020. Members had varying ideas for what the upcoming year will look like and how best to confront potential issues.
Spend Less and Deliver More?
With many companies in the process of planning their budgets for 2020, HSMAI’s Marketing Advisory Board (MAB) recently discussed the possibility of an economic downturn and what that would mean for hotel marketers in the coming year. Here are three takeaways from the conversation.
Different Forecasts for Different Objectives
Forecasting a hotel’s future revenue — including occupancy and average rate — is an important and foundational factor in a hotel’s ability to design successful revenue optimization strategies. There are…
Economic Risks and Opportunities Ahead
Shawn DuBravac is the New York Times bestselling author of Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate. He is also the president and…
Planning, Earnings, and Diversification
By Timothy R. Wiersma, Vice President of Revenue Management, Red Roof Inns Inc., and a member of HSMAI’s Revenue Optimization Advisory Board As revenue optimization continues to evolve, it’s more…
Analysts predict rate-driven growth in Q1 for US hotels
Industry data analysts from STR, PwC and CBRE share their predictions for first-quarter hotel performance in the U.S. to shed some light on where the industry might go in the…
Revenue Management: What to Expect in the Next 24 Months
EHL senior lecturer Scott Dahl, who had some 15 years’ experience in revenue management leadership roles, says four major themes were discernable at two recent Hospitality Sales and Marketing Association International…
Getting Ready for 2019
By Timothy R. Wiersma, Vice President of Revenue Management, Red Roof Inns, and a member of HSMAI’s Revenue Management Advisory Board Q42018 means it’s time to think about Q1 2019…
The Career Path of a DRM
Takeaways from a recent HSMAI Revenue Management Advisory call focused on how to keep DRMs interested and engaged.
Tactics, Strategy, and Leadership at ROCET
When HSMAI’s 2018 Revenue Optimization Continuing Education & Training (ROCET) program kicks off in Houston next week, the one-day conference — which is being presented nine times throughout the year…
Exit Interview With Two Roads Hospitality’s Maureen Callahan
When Maureen Callahan retired as a vice president of branding and marketing at Two Roads Hospitality this past December, she capped a decades-long career that was dominated by a 30-year…
The Intersection of Revenue Management and Digital Marketing Analytics
Hoteliers are under increasing pressure to extract knowledge and insights from vast amounts of data in order to enhance business strategies and optimize the customer experience. It’s not news that the better the collaboration between marketing and revenue management, the more profitable and successful the enterprise. But what does this really mean when it comes to data and analytics?
A Capitol Idea: No longer just a bill, what effect will the new tax law have on your business?
Tax reform is no longer just a talking point among hoteliers; it’s a reality. It’s no longer just a bill; it’s law. What the recently passed tax reform legislation means…
Headwinds As We Sail Into a Strong 2018
By Christian Boerger, CRME, Corporate Director of Revenue Strategy, Pacific Hospitality Group — member of HSMAI’s Revenue Management Advisory Board The 2018 outlook for our industry is strong. According to…