Marketing does not move the needle on its own, and that idea shaped a thoughtful Rising Marketing Leader Council conversation that I led about how marketers, revenue managers, and sales teams can work in sync rather than in parallel.
A signal is a meaningful, actionable insight while noise is distraction or a false flag. With so much political and economic uncertainty, even seasoned teams feel that separation is getting harder. So, we asked ourselves: What data do you trust? What data do you ignore? And how do you decide fast enough to matter?
When rising revenue leaders met earlier this year, I led a conversation centered on uncertainty. Travel patterns were shifting in ways that felt unpredictable, and revenue leaders were working to make sense of cancellations, shortened booking windows, and new risks tied to fluctuating policy.
The hospitality industry is evolving quickly as guest expectations shift, digital tools advance, and economic pressures shape demand. For revenue leaders, success depends on more than adopting new systems. It requires guiding people through change in a way that balances immediate performance with long-term transformation.
The hospitality industry is evolving quickly, and leaders are seeking fresh ideas, smarter solutions, and stronger partnerships to stay ahead. That’s exactly what you’ll find at The Hospitality Show 2025, taking place this October 26-28 in Denver.
Four tips from leading economist, Bernard Baumohl on how to plan for risk in this time of uncertainty.
Understanding the true cost of a hotel booking isn’t as straightforward as it might seem. Between marketing investments, agency fees, and labor costs, even a “direct” booking isn’t always the most profitable.
Sales. Marketing. Revenue Management. Distribution. When these functions operate in silos, the result isn’t just internal frustration, it’s missed revenue, slower decision-making, and inconsistent guest experiences.
As generational preferences shift, hotel revenue managers must stay attuned to how different age groups impact pricing, booking behaviors, and overall guest expectations.
The HSMAI Foundation recently published a report, The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, exploring the impact of generative AI on various facets of…
Share