Showing items in the "Revenue Management" category

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...

CSC Session Recap

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...

Curate: Money & Magic Heads to Nashville

A small room, real conversation, and an experience that holds your attention. That’s what we are cooking up for you on August 5 when Curate moves to Bar Mar by José Andrés in Nashville. With...

Commercial Strategy Roundtable

Published June 25, 2026 Hotel Commercial Strategy Executives: Cautious Optimism, Uneven Reality Last week in San Antonio, commercial leaders gathered for our first ever Hotel Commercial Strategy Executive Roundtable. It was a...

Ancillary Revenue Growth and the Shift to Total Revenue Thinking

Sofya Williams (formerly Sofya McIntosh), SVP Sales & Customer Success, ComOps, Sales Advisory Board Member Chris Hardy, Vice President of Commercial Strategy, Parks Hospitality Group, Sales Advisory Board Chair A recent discussion of HSMAI’s Sales Advisory Board centered on a truth everyone felt...

The Human Advantage: Hospitality Leadership in an Automated World

Jennifer Hill, Senior Vice President, Commercial Strategy, Kalibri, HSMAI Revenue Optimization Advisory Board Member Automation is everywhere, and hospitality is feeling it. This piece comes from a recent discussion by the revenue advisory...

The Contact Centers Role in Commercial Strategy

Megan Becker, Manager of Hiring and Training, Reservations, Hershey Entertainment & Resorts Company Stephanie Poirier, Senior Team Leader, Sales Support & Quality Performance, Accor Anita Travis, VP Global Contact Center,...

A More Disciplined Year for Hospitality

Sydney Eason, Founding Partner and Marketing Strategist, Eason Branding, Marketing Rising Leader Council Member This perspective comes from a marketing rising leader council discussion, rooted in what teams are dealing with now. Growth has...

Teaching Profitability Without Turning Sales Into Accountants

Kate Brown, CHSL, Regional Vice President Sales, Aimbridge, Sales Advisory Board Member During a recent HSMAI Sales Advisory Board discussion the group discussed how sales pressure has shifted toward profitable revenue, not just volume. Sales teams are...

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