Showing items in the "Revenue Management" category

Finding the Right Balance Between OTAs and Direct Demand

Hannah Grossman, Director of Hotel Marketing, Gourmet Marketing, HSMAI Rising Marketing Leader Council Member   Jonathan Kreifels, Senior Partner Manager, Sojern, HSMAI Rising Marketing Leader Council member   Finding the right mix...

5 Ways Revenue Leaders Can Protect Profitability

Stephanie Ochs, VP Revenue Management, IHG Hotels & Resorts, HSMAI Revenue Optimization Advisory Board Member  Operating costs are rising faster than revenue growth. Labor, technology, marketing, and distribution expenses continue...

Hotels and the K‑Shaped Economy

Taso Sporidis, Senior Manager, Revenue Management, Host Hotels & Resorts, Revenue Optimization Advisory Board  This piece comes out of a revenue advisory board discussion on hotels and the K‑shaped economy. The mood in...

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member  Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...
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