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Each collaborative educational course is led by expert faculty and is five to six weeks long. The Essentials series are 100% online and instructor-led.
Hotel Digital Marketing Essentials Series
Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know today by participating in a live collaborative education experience over 6 weeks. New:
Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge to pass the Certified Hospitality Digital Marketer (CHDM) exam.
Hotel Revenue Optimization Essentials Series
Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.
This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. It covers the key concepts outlined in HSMAI’s Evolving Dynamics: From Revenue Management to Revenue Strategy, the study guide for the Certified Revenue Management Executive (CRME) certification.
ON-DEMAND ESSENTIALS
Hotel BUSINESS ACUMEN Essentials+
Whether you’re a student, new to the hospitality industry, or seeking to enhance your career, this program is designed to equip you with essential business acumen skills. In today’s competitive landscape, understanding the financial aspects and key performance indicators of the hospitality business is crucial for success. Through our two comprehensive modules, you’ll gain the knowledge and tools necessary to analyze financial statements effectively and utilize lodging metrics that truly matter. Join us on this self-paced learning journey and unlock the insights that will empower you to make informed decisions and contribute to your organization’s growth.
Hotel DIGITAL MARKETING Essentials+
Like the instructor-led version, this self-paced, on-demand course is an excellent “prep course” if you’re considering pursuing the Certified Hospitality Digital Marketer (CHDM) certification.
You’ll acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know today. And you will be able to confidently find your way through the complex web of hotel digital marketing and come away with the knowledge to work more skillfully with internal teams and external partners to grow sales.
Hotel Data Analytics Essentials
With the sophistication and adoption of analytics – from data mining, machine learning, and more – growing tremendously, hoteliers must evaluate their own analytical capabilities and map out how analytics can make the biggest impact on their success.
With a mix of theory and practical exercises, this course will help you build a strong foundation of data and analytics best practices that you can use to make smarter business decisions and increase the effectiveness of collaboration across departments.
