What’s on the Minds of the HSMAI Global Distribution Advisory Board Members?

The first meeting of 2024 for the HSMAI Global Distribution Advisory Board took place and we talked about what we’d like to discuss in 2024, including: 

  1. What Distribution technologies are you investing in? 
  2. How are central reservation systems evolving to help solve Distribution challenges? 
  3. How are the GDS (Global Distribution Systems) platforms evolving? 
  4. AI (Artificial Intelligence) – possibilities and threats. 
  5. The rise of financial booking platforms. 
  6. Nontraditional players entering the world of travel. 
  7. Payment strategies and evolution. 
  8. Regulatory and government changes. 
  9. Fee transparency. 
  10. Robotic Process Automation (RPA) use cases for Distribution. 
  11. What does Sales need to understand about Distribution? 
  12. Continued education and the importance of knowledge sharing. 


HSMAI’s Global Distribution Advisory Board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline. Keep an eye out for discussions from this group throughout the year. Members include:  

  • CHAIR: Sarah Fults, Vice President, Distribution, MGM Resorts International 
  • Sam Al Asmar, VP Revenue, Rotana Hotel Management Corporation PJSC 
  • Brij Bhushan Chachra, Vice President – Revenue Management & Distribution, The Indian Hotels Co. Ltd. 
  • Daniel Conti, Sr. Director Distribution Strategy, Hilton 
  • Andrea Daniels, Director, AMER Distribution & Intermediary Strategy, IHG 
  • Greg Duff, Principal and Chair of Hospitality, Travel and Tourism Practice, Foster Garvey PC 
  • Paolo Federico, Senior Vice President, Revenue Management & Distribution, Jumeirah Group 
  • Sydney Goodwin, Director of Automated Distribution, Omni Hotels and Resorts 
  • David Henry, SVP Distribution Business & Product Management-Digital, Accor 
  • Michael Hucho, Owner & Founder, michaelhucho.de Management Consultant 
  • Nathan Kellar, Senior Director Distribution US/CAN + Global Wholesale, Marriott International 
  • Lauri Mussa, Corporate Director of Reservations & Distribution, Rosewood Hotels & Resorts 
  • Vikram Pradhan, Senior Vice President, Wyndham Hotels & Resorts 
  • Dave Roberts, Professor, Cornell University 
  • Sandra Sari, Sr. Director, Distribution Product & Systems, Four Seasons 


Categories: Revenue Management
Insight Type: Articles