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Now in its second edition, The State of Distribution 2025 draws insights from over 700 hotel brands, 21,000+ properties, and 310 cities worldwide. The report explores how commercial teams are evolving across marketing, revenue, distribution, and sales—and what’s preventing faster progress. Key findings reveal that AI adoption remains low (only 18% have concrete plans), 4 in 5 hotels still spend up to two days a week on manual reporting, and tech investments continue to focus on personalization, speed, and labor efficiency. Tools aren’t the issue—activation and alignment are. The report also finds that hotel size now significantly shapes tech strategy, and distribution teams lack purpose-built analytics tools to act strategically.
Read the complete report here: https://stateofdistribution.com/