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HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Barbara Karasek, CEO, Paradise Advertising and Marketing, Inc., is one of these honorees.
Purpose-driven with global influences, Barbara lived in eight countries and traveled to more than 20 countries while leading global marketing, entertainment, licensing, and operations for SeaWorld Parks & Entertainment, PGA TOUR, NASCAR, USOPC, and a prominent hip-hop clothing manufacturer. She has negotiated nearly $500 million in global marketing and partnership contracts. She graduated from Furman University where she played Division I volleyball, served as Team Captain, and holds many records and honors. She earned an M.A. from the University of South Florida and is Six Sigma Certified and completed Harvard Business School Strategic Marketing Management courses.
Q&A with Barbara Karasek
What advice would you give to your younger self?
Dear younger self,
I want to share some advice with you that I wish someone had reinforced more when I was in your shoes. First and foremost, always remember the importance of purpose. Find what truly drives you and fuels your passion. When you align your work with a sense of purpose, it becomes more than just a job – it becomes a calling.
Stewardship is another key aspect to focus on. As you navigate through your career, remember that leadership is not just about personal success, but also about the responsibility to positively impact others and the world around you. Use your position to create meaningful change and contribute to the greater good.
Never compromise on your core values. In times of uncertainty or when faced with difficult decisions, let your values be your guiding light. Stay true to who you are and what you believe in, even if it means taking the road less traveled.
Read more about Barabara Karasek and all the 2023 Top 25 honorees in the full report.