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When the pandemic forced hotel companies to change everything about how they do business, HSMAI knew we needed to do the same thing. We started with our Adrian Awards program, which every year honors creativity and innovation in hospitality advertising, digital marketing, and public relations. For the 2020 Adrian Awards — presented with Signature Partner MMGY Global and Supporting Partners Panzano + Partners and WorkerBee.TV — we created four new focus categories to recognize the resilience that the industry demonstrated in response to COVID: corporate social responsibility, crisis communications and management, recovery strategies, and talent and leadership development, with that last category being an HSMAI Foundation Honor. Made possible with the support of our Organizational Member companies, this HSMAI Special Report profiles the Best Practice Gold honorees in these four focus categories.
