Demystifying AI: HSMAI’s Curate Preview  

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) 

In March, I wrote: Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests. To get the full benefit of the new technology, however, hotel companies will need to spend time and money to rethink their business processes and invest in technology solutions.   

AI continues to be an opportunity and a bit of an enigma. On November 7th in Long Beach, we’ll give our organizational members an opportunity to take a deep dive into Demystifying AI at HSMAI’s Curate.  Take a look at the jam-packed agenda we’ve put together for this executive insight forum.   

We’ll kick off the day hearing from Google’s Ben Heller with an overview of artificial intelligence, level setting us for the rest of our day.   

Next, Felix Laboy from Shift Digital will moderate our Case Study Session, bringing a wealth of industry experience to offer insights and a Q&A with case study presenters sharing real life applications:   

  • Isaac Gerstenzang, Atlantis  
  • Tammie Carlisle, Milestone 
  • Jacqueline Nunley, Salesforce 
  • Mercedes Blanco, The Hotel Network 

We’ll then get some legal insights from Erin Snodgrass who will be Addressing the Legal Maze of AI Integration.   

After lunch, we’ll be joined by Jessica Jarvis from ZS Associates, who will facilitate an interactive session outlining framework of how organizations can adopt AI platforms and navigate change.  

Last, but certainly not least, Terry Jones, the founder of and Founding Chairman of will share insights into what it takes to innovate and lead in today’s fast-paced environment.  

For those still on the fence about attending, consider this: Curate isn’t just another event. It’s an opportunity to be at the forefront of AI’s evolution in hospitality, to network with likeminded professionals, and to prepare oneself for the imminent AI-driven future. 

There’s still time to be a part of this transformative experience. Join us and be a part of the conversation for the next inflection point in technology.  

Categories: Sales
Insight Type: Articles