By Jennifer Hill, CRME, Vice-President, Client Solutions at Kalibri Labs and Brian Hicks, Vice President, Global Revenue Strategy at IHG, members of HSMAI’s Revenue Optimization Advisory Board On its monthly…
Showing items in the "Channel Management" category
Author: CS Ramachandran, CRME, HSMAI Revenue Advisory Board Member & Director Revenue Management – South Asia, Middle East and Africa at Preferred Hotels & Resort The big challenge for the Revenue…
By Timothy R. Wiersma, Vice President of Revenue Management, Red Roof Inns Inc., and a member of HSMAI’s Revenue Management Advisory Board At this point, it seems you can’t talk…
Successfully managing online travel agencies and the evolving technology platforms in the hotel industry are essential to making profits that can lead to executing exit strategies.
Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates.
As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even more pressure to perform, many hospitality executives are making a New Year’s resolution to take better advantage of their organization’s data. With all of the buzz and hype around data and data science, it’s easy to resolve to “get more of it”. It’s harder to actually do it.
Many all-inclusive vacation brands want to explore new marketing territories. Returning guests account for much of their business, and companies need to increase new customer bookings to be more profitable. Data from GfK MRI’s Survey of the American Consumer points to a group of travelers who may help them reach that goal.
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website that’s not good! So what can hotels do?
In this war to win the hearts and minds of modern travelers, intermediaries like Google, Expedia and Priceline have the resources and major strategic advantages. Individually and collectively, they have massive financial resources to invest in technology (website and mobile), systems, databases, marketing, talent and so forth more than any single chain, much less an independent property.
At Woodstock, Neil Young approached the microphone and said, “This song starts out slow and fizzles out altogether.” Well, this year started out slow but it will not fizzle out. Contrary to those who feel the party is over, 2016 will continue the trend line of 2015 albeit with a somewhat muted feel and a slow start. This summer will jump with average rate growth due to unprecedented leisure demand stimulated by low gasoline prices and that American mindset: “It is my birthright to travel and visit my friends and family! “