Showing items tagged with "CHDM"

Hotel Digital Sales Essentials

https://americas.hsmai.org/wp-content/uploads/sites/16/2021/01/Hotel-Digital-Sales-Essentials-General-2021.mp4 Online self-paced learning Hotel Digital Sales Essentials +: Online, self-paced This program is 100% online and self-paced. You can spend 15 minutes each day sharpening your sales skills,...

Hotel Data Analytics Essentials

Instructor-Led Virtual Course The analytics tsunami has engulfed hotels across disciplines with no signs of stopping. With the sophistication and adoption of analytics – from data mining, machine learning, and...

Hotel Digital Marketing Essentials

Digital marketing is at the core of building a hotel's awareness, reputation, and success in filling rooms. While not everyone needs to be an expert, everyone working in hotels today...

Certification

Nearly 30 years ago, HSMAI introduced certification for hotel sales professionals. Today, we offer training and credentialing in several disciplines, including revenue management, business acumen, digital marketing, and hotel sales....

Career Development

HSMAI offers a comprehensive assortment of educational opportunities through the HSMAI Academy — many of them leading to premier industry certifications, including the CRME (Certified Revenue Management Executive), CHBA (Certified...

Certified Hospitality Digital Marketer (CHDM)

Digital marketing is marketing – and a lot more. And what once was a way to set yourself apart is now a professional necessity. Whether you’re in hospitality marketing, sales,...

Publications & Study Guides

Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 7th Edition — The CHDM Study Guide (Updated June 2025) Updated in June 20205, this is the 7th Edition...

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