Showing items tagged with "CHDM"

Hotel Digital Sales Essentials

https://americas.hsmai.org/wp-content/uploads/sites/16/2021/01/Hotel-Digital-Sales-Essentials-General-2021.mp4   Online self-paced learning Hotel Digital Sales Essentials +: Online, self-paced This program is 100% online and self-paced.  You can spend 15 minutes each day sharpening your sales skills,...

Hotel Data Analytics Essentials

Instructor-Led Virtual Course The analytics tsunami has engulfed hotels across disciplines with no signs of stopping. With the sophistication and adoption of analytics – from data mining, machine learning, and...

Hotel Digital Marketing Essentials

There are now two great options for completing this HSMAI Hotel Essentials Certificate course: Hotel Digital Marketing Essentials+ self-paced on-demand - Register Now! https://americas.hsmai.org/wp-content/uploads/sites/16/2023/01/Intro-HDME-sv.mp4Digital marketing is marketing! Digital marketing is...

Certification

Nearly 30 years ago, HSMAI introduced certification for hotel sales professionals. Today, we offer training and credentialing in several disciplines, including revenue management, business acumen, digital marketing, and hotel sales....

Career Development

HSMAI offers a comprehensive assortment of educational opportunities through the HSMAI Academy — many of them leading to premier industry certifications, including the CRME (Certified Revenue Management Executive), CHBA (Certified...

Certified Hospitality Digital Marketer (CHDM)

Digital marketing is marketing – and a lot more. And what once was a way to set yourself apart is now a professional necessity. Whether you’re in hospitality marketing, sales,...

Publications & Study Guides

Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 7th Edition — The CHDM Study Guide (Updated June 2025) The Hospitality Sales and Marketing Association International (HSMAI) has...
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