Share(McLean, VA) The Hospitality Sales and Marketing Association International (HSMAI) has released Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 6th Edition – The CHDM Study Guide.
An essential resource for digital marketers, the book is invaluable for those who are studying for the Certified Hospitality Digital Marketer (CHDM) certification as well as for other hospitality professionals. This sixth edition has been revised, expanded, and updated, and includes real-life case studies from hotels and destinations, three times as many graphics than the previous edition, illustrating the concepts covered in text, and new chapters on:
- Hotel Digital Marketing Strategy
- Influencers
- Chatbots
- Digital Marketing Organizational Structure
- Regulations Marketers Need to Know.
Completely revised chapters include:
- Search Engine Optimization (SEO)
- Voice Search
- Social Media – Earned
- Social Media – Paid
- Metasearch
- Virtual Reality & Augmented Reality
- Artificial Intelligence & Machine Learning
As the study guide for the CHDM, this book is both an educational tool and a reference source for anyone needing to know the current trends and practices in digital marketing for hotels.
“As the intricacies and methods of marketing are constantly changing, this new edition of the CHDM study guide is essential for every hospitality marketing professional.” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We want everyone who takes the CHDM exam to be fully prepared to tackle any marketing challenge they may encounter in their jobs.”
This sixth edition is authored by Holly Zoba, CHDM and Dan Wacksman, CHDM, CRME, CHBA, who co-teach HSMAI’s popular Hospitality Digital Marketing Essentials course and who are both past chairs of HSMAI’s Marketing Advisory Board.
The printed version of the study guide is available to HSMAI members for $99 and $125 for non-members, plus shipping and handling costs. Bulk discounts are available. The digital version is available for $60 for members and $75 for nonmembers.
The CHDM guide is sponsored by title partners Cendyn and Marriott International, and supporting partners Aimbridge Hospitality, BWH Hotel Group, Hyatt, IHG Hotels & Resorts, Red Roof, and Wyndham Hotels & Resorts.
Learn more about the CHDM and what it can bring to you and your organization.