Insights Type: Reports

HSMAI Insights: Boston Market Forecast | Phocuswright

By teaming up with the data science team at LodgIQ, Phocuswright is evaluating a broad swath of hotel-related and other data across a variety of key metropolitan areas. In this video, Phocuswright Managing Director Pete Comeau provides exclusive insights into the latest report on the Boston market for HSMAI.

Full Report

To download the entire analysis, as well as those for New York, Singapore, San Francisco, and London, go here.

HSMAI Customer Insights: Hope is on the Horizon | Fuel Customer Sentiment

This is the third release of Fuel’s COVID-19 Consumer Sentiment Study series. As it appears that the U.S. has started a slow recovery, the study provides information about how travelers are feeling about when they will feel comfortable traveling. For this edition, Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights breaking down this data by age group, household income, and location (hot spots).

Full Report

» Fuel COVID-19 Consumer Sentiment Study Volume 3: Hope is on the Horizon

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources page.

HSMAI Insight: Phocuswright London Market Forecast

By teaming up with the data science team at LodgIQ, Phocuswright is evaluating a broad swath of hotel-related and other data across a variety of key metropolitan areas. In this video, Phocuswright Managing Director Pete Comeau provides exclusive insights into the latest report on the London market for HSMAI.

Full Report

To download the entire analysis, as well as those for New York, Singapore, and San Francisco, London, go here.

HSMAI Customer Insight: Longwoods International Travel Sentiment Report

Despite some states starting to reopen, Americans not ready to travel yet. Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings.

Full Report

» Despite Some States Starting to Reopen, Americans Not Ready to Travel Yet

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources hub.

HSMAI Customer Insight: Amir Eylon | President & CEO Longwoods International

Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings.

 

Full Report

» Pandemic’s Negative Impact on Future U.S. Travel by Americans Persists at a High Level

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources hub.

HSMAI SPECIAL REPORT: Crisis Communications for Hospitality Marketing Professionals

In a crisis situation, business leaders don’t just need information. They need inspiration. They need success stories. That’s what this HSMAI Special Report — presented with the support of HSMAI’s Organizational Member companies — provides. While the coronavirus is still very much a developing situation, hospitality marketing professionals should be focusing on how they are positioning their properties, companies, and brands — not just right now, in the midst of the crisis, but in the aftermath.

To offer some ideas, we’ve turned to winners in the Crisis Communication/Recovery Communications category for Public Relations in HSMAI’s Adrian Awards competition. As the 10 case studies we have developed from these destinations’ and properties’ campaigns show, there is no such thing as a non-recoverable disaster. In the moment, your job is to communicate in a way that prioritizes the safety of your guests, your employees, and your stakeholders. And when it’s over, you let them know that you’re open for business — and better than ever.

Meeting Planner Preferences

EproDirect conducted an online survey of meeting planners to better understand the sources they typically use for research, their communication preferences and their booking patterns. Among the report findings:

  • The most preferred method of receiving hotel information, updates or special offers is through email marketing communications (90.2%).
  • The hotel website is the primary source of information planners use to learn about meeting facilities. They are primarily using their desktop or laptop (97%) to access hotel websites, but many are also using their smartphone mobile devices.
  • Meeting planners continue to find a great deal of value in FAM tours, meeting facility guides and new hotel openings.
  • 66% of planners like to be engaged on LinkedIn, although surprisingly only 3% prefer to be contacted (solicited) through LinkedIn.
  • 78% find value in using a CVB for RFP distribution and destination assistance.

Request a full copy of the survey findings report.

Bringing Together Hospitality CMOs and CTOs

This past year, Hospitality Financial and Technology Professionals (HFTP) and Hospitality Sales & Marketing Association International (HSMAI) organized two gatherings of hospitality technology and marketing executives for an open discussion on the roles each group occupies within their organizations and how their responsibilities intersect. Resulting from these meetings is the just-released report: “Bringing Together Hospitality CMOs and CTOs: Takeaways From European and North American ThinkTanks on the Strategic Integration of Marketing and Technology.”

Now available, the document includes commentary on industry challenges, specific challenges for CMOs and CTOs, how participants characterize the relationship between the two departments, and how they can work together. Some key takeaways:

  • Hotel CMOs and CTOs in Europe identify personalization as the top challenge facing the hospitality industry, while their North American counterparts say it is data analytics.
  • According to European CMOs, consumer behavior is their biggest challenge; North American CMOs say talent acquisition and brand relevance.
  • While European CTOs identify integration as their top challenge, North American CTOs say it is prioritization.

HSMAI-HFTP Special Report: Bringing Together Hospitality CMOs and CTOs