In a crisis situation, business leaders don’t just need information. They need inspiration. They need success stories. That’s what this HSMAI Special Report — presented with the support of HSMAI’s Organizational Member companies — provides. While the coronavirus is still very much a developing situation, hospitality marketing professionals should be focusing on how they are positioning their properties, companies, and brands — not just right now, in the midst of the crisis, but in the aftermath.
To offer some ideas, we’ve turned to winners in the Crisis Communication/Recovery Communications category for Public Relations in HSMAI’s Adrian Awards competition. As the 10 case studies we have developed from these destinations’ and properties’ campaigns show, there is no such thing as a non-recoverable disaster. In the moment, your job is to communicate in a way that prioritizes the safety of your guests, your employees, and your stakeholders. And when it’s over, you let them know that you’re open for business — and better than ever.