Total Revenue Management and Its Impact on Hotel Profitability

HSMAI Region Europe has been in conversation with Hospitality Industry Experts. This session features Frederic Toitot, Vice President, Global Learning & Development at Accor and Chair of the HSMAI Region Europe Revenue Optimization Advisory Board. Among the topics discussed:

– Why does Total Revenue Management matter?

– Why is Total Revenue Management still something that needs to be addressed?

– How should Total Revenue Management be set up and used?

– How to measure?