HSMAI Customer Insight: Uncertainty Over New COVID-19 Variants and Rise in Cases Hits Holiday Travel Plans | Longwoods

According to the latest Longwoods International tracking study of American travelers, the emergence of the Omicron variant and the overall rise in COVID-19 cases, hospitalizations, and deaths across the U.S. has some travelers re-thinking their holiday travel planning. While over a third of travelers are still planning to hit the road in December, about a quarter are delaying trips until after the first of the year. In the results of our 52nd wave of this survey, here are a few key items to note among the insights:

Key Findings:  

  • 27% of American Travelers report postponing some of their trips right now due to Omicron variant!
  • A 5% spike in those American travelers reporting COVID would greatly impact their travels…
  • Financial concerns have inched up 5% in two months…
  • Those changing travel plans due to the pandemic are up 5% in two months…
  • On the bright side, only 10%  of American travellers say they are cancelling trips..
  • 68% of Holiday Season travelers plan to visit friends and relatives, while 60% plan to go shopping.
  • 35% of American travelers have remote work plans within the next 12-24 months. In May 2021 (Wave 38), this figure was 29%.

Insights from Longwoods President & CEO Amir Eylon for HSMAI:

Read the Full Report

Our American Travel Sentiment Tracker will return in the New Year with even more important research and insights as to what travelers are thinking!

Categories: Marketing
Insight Type: Reports