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At HSMAI’s 2018 Curate events — an Executive Insights Forum offered exclusively for HSMAI Organizational Members — senior-level hospitality sales, marketing, and revenue-optimization professionals identified three primary challenges facing the industry: innovation, data analytics, and talent acquisition and retention. Each HSMAI Best Practices Guide focuses on one of those challenges, offering case studies, strategies, and solutions that oftentimes have been collected from HSMAI events and programs.
“Hospitality Sales and Revenue Management” is an HSMAI Best Practices Guide: Data Analytics. It features select best practices shared at HSMAI’s Analytics Think Tank, which was presented by HSMAI’s Sales Advisory Board and Revenue Management Advisory Board as part of the 2018 Revenue Optimization Conference.