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By Robert A. Gilbert – President and CEO of the Hospitality Sales & Marketing Association International (HSMAI)
The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even think about connecting with you. That’s a major takeaway from two of the big winners in HSMAI’s 2018 Adrian Awards competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations.
Read the article excerpted from the Hotel Yearbook 2020: Digital Edition