A Note from Brian Hicks, CEO

Attending the HSMAI APAC Commercial Strategy Conference recently in Singapore was both professionally enriching and personally meaningful. It provided an opportunity to reconnect with long-standing colleagues while building new relationships across the region, reminding me of the strength and resilience of our global commercial community.

Beyond the connections, it reinforced that hospitality is entering a defining period of commercial transformation. This was reflected in the depth of our discussions – tackling today’s challenges with honesty, regional perspective, and a global mindset. This encapsulates one of the core values of HSMAI, establishing a safe environment for healthy discussion and reinforcing the value of coming together as one global network.

The conversation continues next week, June 16–17, in San Antonio at the Americas Commercial Strategy Conference. There hospitality leaders from across the Americas will gather to explore the trends and strategies shaping the future of commercial success. CSC Americas’ co-location with HITEC, hospitality’s leading technology conference, creates an ideal opportunity to further strengthen the connection between commercial strategy and technology innovation.

I look forward to seeing many of you there.

Best,


Categories: Talent and Leadership Development
Insight Type: Articles