HSMAI Curate

Curate: A Commercial Futures Forum is an exclusive benefit for Organizational Member companies of HSMAI.  Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.  The forum is also unique in that it provides an opportunity for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.

Upcoming Curate Events:

April 15, 2026 – 11am – 4pm
CURATE 2026 Workshop – Money & Magic: An Immersive Leadership Lab
The historic Fox Theatre
Located in conjunction with AHLA Forward Conference in Atlanta, Georgia

Money and Magic…An Immersive Lab where visionary tools for strategic leadership meet creative tools of design thinking, storytelling, and innovation

Set in a uniquely crafted space that elevates creative exploration, curiosity and connection, the Curate 2026 Money and Magic Immersive Lab enables leaders to think expansively, collaborate fearlessly, and discover new levers for value creation in a perma-flux world.

Leaders will step out of the constraints of daily operations and step into an immersive environment built for imagination, experimentation, and cross-functional problem-solving.

We will spend the day in deep exploration and application of how creativity, human-centered strategy, and the psychology of value can unlock their organization’s next wave of growth.

What is Money and Magic?
There is no shortage of creative solutions and innovative ideas for growth and evolution, only a shortage of profitable ways to bring them to market. How might we turn a breakthrough idea into a growth engine that is market viable & business reliable?

The Practice of Money and Magic balances strategic rigor (“Money”) and creative enchantment (“Magic”) to deliver market-ready innovations and growth solutions that resonate culturally, emotionally, and economically.

In the Curate 2026 Money and Magic Immersive Lab, Leaders will apply the skills and principals of Money and Magic to grow creative ideas into viable business offerings, tackle complexity, and design effective, forward-thinking strategies.

LOCATION: Fox Theatre – 660 Peachtree St NE, Atlanta, Georgia 30308

AGENDA:

11:00 AM – 4:00 PM

Join senior hospitality leaders for a dynamic, immersive experience designed to challenge assumptions, sharpen strategic focus, and unlock new ways of thinking.

Morning Experience

• Arrival, coffee, and interactive networking

• Opening insights from Brian Hicks on the leadership realities shaping our industry

• Framing the day: Navigating ambiguity and decision-making in uncertain times

Experiential Leadership Lab

• A live interactive demonstration exploring certainty, attention, and blind spots

• Guided reflection on leadership assumptions and market myths

• Facilitated table discussions and peer synthesis

Midday Reset & Lunch

• Movement break and informal connection

Strategy in Action

• Interactive session: The Story the Data Can’t Tell

• Translating metrics into meaning and value creation

• Strategic Alchemy Lab: Turning insight and constraint into opportunity

Closing Synthesis

• Final experiential reflection

• Executive wrap-up with Brian Hicks

• Networking lunch and continued dialogue

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This immersive lab blends executive dialogue, experiential learning, and practical application—equipping leaders to rethink attention, challenge assumptions, and drive commercial strategy with clarity and intention.
Curate: A Commercial Futures Forum is complimentary to HSMAI Organizational Members.
For additional details, or to register, contact stacy.gleason@hsmai.org.