HSMAI Curate

Curate: A Commercial Futures Forum  is an exclusive benefit for Organizational Member companies of HSMAI.  Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.  The forum is also unique in that it provides an opportunity for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.

Upcoming Curate Events:

April 15, 2026
CURATE 2026 Workshop – Money & Magic: An Immersive Leadership Lab
Located in conjunction with AHLA Forward Conference in Atlanta, Georgia

8:30 AM – 2:00 PM

Join senior hospitality leaders for a dynamic, immersive experience designed to challenge assumptions, sharpen strategic focus, and unlock new ways of thinking.

Morning Experience

  • Arrival, coffee, and interactive networking

  • Opening insights from Brian Hicks on the leadership realities shaping our industry

  • Framing the day: Navigating ambiguity and decision-making in uncertain times

Experiential Leadership Lab

  • A live interactive demonstration exploring certainty, attention, and blind spots

  • Guided reflection on leadership assumptions and market myths

  • Facilitated table discussions and peer synthesis

Midday Reset

  • Movement break and informal connection

Strategy in Action

  • Interactive session: The Story the Data Can’t Tell

  • Translating metrics into meaning and value creation

  • Strategic Alchemy Lab: Turning insight and constraint into opportunity

Closing Synthesis

  • Final experiential reflection

  • Executive wrap-up with Brian Hicks

  • Networking lunch and continued dialogue

This immersive lab blends executive dialogue, experiential learning, and practical application—equipping leaders to rethink attention, challenge assumptions, and drive commercial strategy with clarity and intention.
Curate: A Commercial Futures Forum is complimentary to HSMAI Organizational Members.
For additional details, or to register, contact stacy.gleason@hsmai.org.

 

August 5, 2026 – in conjunction with the Hotel Data Conference in Nashville, Tennessee

Details on the August Curate event coming soon!
Curate: A Commercial Futures Forum is complimentary to HSMAI Organizational Members.
For additional details, or to register, contact stacy.gleason@hsmai.org.

 

Who Attends Curate?

Complimentary attendance to Curate, A Commercial Futures Forum, is an exclusive benefit of HSMAI Organizational Membership. The number of participants from each Organizational Member is based on the level of Organizational Membership. Curate, A Commercial Futures Forum, is designed to foster high-level, cross-disciplinary conversation around the key trends and challenges facing hospitality commercial leaders. Interested in learning more? Contact Stacy Gleason at stacy.gleason@hsmai.org.


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