While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.
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Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
As we move into the end of the year, emerging trends have appeared or persisted since the beginning of the COVID-19 pandemic. Google provides HSMAI with recent search trends their implications for travel marketers.
Many all-inclusive vacation brands want to explore new marketing territories. Returning guests account for much of their business, and companies need to increase new customer bookings to be more profitable. Data from GfK MRI’s Survey of the American Consumer points to a group of travelers who may help them reach that goal.