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The Robert A. “Bob” Gilbert Award for Career Achievement in Commercial Strategy
Honoring Excellence in Commercial Strategy
The Robert A. “Bob” Gilbert Award for Career Achievement in Commercial Strategy celebrates individuals whose careers have profoundly shaped the commercial disciplines within the hospitality industry. These leaders have demonstrated innovation, influence, and unwavering dedication to elevating the fields of sales, marketing, revenue optimization, distribution, and beyond.
Named in honor of HSMAI’s global President and CEO from 1995 – 2024, the Gilbert Award recognizes exceptional professionals who have made enduring contributions to commercial strategy in hospitality.
Award Highlights
- Global Scope: Open to nominees worldwide.
- Multi-Disciplinary Recognition: Honorees may represent one or more commercial disciplines…and be hoteliers, industry partners, or educators.
- Multiple Honorees Possible: More than one award may be presented annually.
Nomination Criteria
Nominations for 2026 honorees are due by December 15, 2025. Nominate a deserving mentor or colleague today!
Nominations must include detailed responses to the following:
- Career-Defining Contributions
- Business and Professional Success
- Industry Leadership and Advocacy
- Innovation and Influence
- Leadership and Mentorship
- Nominator’s Personal Statement
- Additional Supporting Information
Honorees will be celebrated at the HSMAI Adrian Awards Celebration, and at HSMAI’s Commercial Strategy Conference around the globe. Honorees will also become members of HSMAI’s Hall of Fame, established in 1968.
Questions?
For inquiries please contact info@hsmai.org.
