Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Sales Leader Forum Insight: The Fear of The Million Pound Phone

Bob Anderson, President & Owner of Star Performance, Inc., did a Lightning Round session at the 2024 HSMAI Sales Leader Forum in Washington, DC.

HSMAI Perspective: Building Momentum from AI to Dubai

Over the past few weeks, I’ve had the pleasure of attending several events that highlight the vibrancy and dedication of our HSMAI community. From Curate and the Sales Leader Forum (SLF) to the Americas Board Meeting and Executive Roundtables, these gatherings have not only been opportunities to meet members, partners, committed staff and leadership but also a chance to witness firsthand the passion and innovation driving our industry.

HSMAI Sales Leader Forum Insight: Empowered With Data

Emma Scher, AI Product Data Scientist, ZS, delivers a Lightning Round presentation during the 2024 HSMAI Sales Leader Forum in Washington DC.

Inspire Marketing

Clickworthy: Apps Our Marketing Advisory Board Can’t Live Without

These favorite apps, curated by our Marketing Advisory Board, reflect a diverse range of tools and platforms that support productivity, entertainment, and daily living. From knowledge management to travel solutions, this list highlights the apps and tech* our experts rely on. 

Top 5 Takeaways from Curate 2025, Beyond the Buzz: Turning AI Hype into Results

The Curate 2025 event brought together industry leaders to explore the transformative potential of artificial intelligence (AI) and how to move beyond the hype to achieve meaningful results.

HSMAI Customer Insight: 2024 Presidential Election Results Positive for Travel Planning | Longwoods

According to the latest Longwoods International tracking study of American travelers, 21% of them report they will travel more in the U.S. in the coming year, and 7% will travel more internationally, because of the results of the 2024 presidential election. Exclusive insight for HSMAI from Amir Eylon, President and CEO of Longwoods International.

Optimize Revenue

8 Revenue Optimization Trends and Challenges for 2025

Revenue Optimization is poised for significant transformation in 2025, as insights from HSMAI’s Revenue Optimization Advisory Board highlight emerging trends and pressing challenges.

Understanding the Changing Dynamics of Business Travel

Last month, HSMAI hosted its first Commercial Futures Forum, Understanding the Changing Dynamics of Business Travel, in San Antonio TX. Industry experts shared insights on the evolving business travel landscape and outlined opportunities to capture a greater share of the business travel market.

Improving the Budgeting & Forecasting Process

We’ve all struggled with budgeting and forecasting. From misaligned industry predictions to unrealistic owner expectations, this resource-intensive process poses many challenges.

Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI Announces 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization, and Distribution 

FOR IMMEDIATE RELEASE: McLean, VA (Dec. 11, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) announces the 2024 Top 25 Extraordinary Minds honorees. They will be recognized in a ceremony prior…

Michelle Woodley, Victoria de Falco to Receive HSMAI Career Achievement Honors

FOR IMMEDIATE RELEASE: McLean, VA (Nov. 19, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) announces the Career Achievement Awardees, Michelle Woodley for the Albert E. Koehl Award for Hospitality Marketing and Victoria de Falco for the Winthrop…