Share
HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to “broaden our reach” takes center stage, focusing on developing new markets and enhancing the member value proposition through localized engagement.
LinkedIn is more than just a platform for networking—it’s a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to become a LinkedIn thought leader.
LinkedIn is more than just a platform for networking—it’s a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to become a LinkedIn thought leader.
Inspire Marketing
In today’s digital age, artificial intelligence (AI) has emerged as a pivotal force across various sectors, and the hospitality industry is no exception. With its ability to process vast amounts of data, AI is becoming indispensable, with the power to significantly enhance operational efficiency and transform core functions within the sector.
Cristina Suris, Corporate Marketing Manager, Kessler Collection, HSMAI Rising Marketing Leader Council Member The hospitality industry heavily relies on third-party cookies for targeted advertising, personalization, and customer tracking across various…
What KPIs other than return on ad spend (ROAS) do organizations lean into to show value in our digital marketing initiatives? Read on for some key takeaways and ideas to get started from the HSMAI Marketing Advisory Board.
Optimize Revenue
I think of ancillary as forever the next frontier. It’s always something that matters, but never something that gets the focus in the short term.
This report and accompanying Commercial Effectiveness Organizational Effectiveness Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.
HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC, to get her insights on effective communication today.
Video View
What is the impact of AI?
HSMAI News
