HSMAI Customer Insight: Turning Traveler Comfort Into Confidence | MMGY

While there’s no denying the uncertainty across the nation and the travel industry as a whole, we have uncovered data that reveals a collective sense of ease as we move into the next phase of our new normal: The likelihood of booking domestic leisure trips during the next six months is the highest ever since we began tracking in mid-March. Americans are continuing to gravitate toward regional travel and road trips in their personal vehicles, and over Labor Day weekend we saw the highest number of air travelers since the early days of the pandemic. As we enter into what MMGY Global has identified as the new Stretch Season, now is not the time to sit back and wait to see what’s coming next; it’s time to nurture that growing level of comfort and amplify messages around health and safety initiatives, and yes – even hotel travel deals.

Full Report: 

» MMGY Travel Intelligence Travel Safety Barometer, September 2020

Categories: Sales, Leisure Market Trends
Insight Type: Reports