ShareAt HSMAI’s first-ever Curate program — an Executive Insights Forum offered exclusively for HSMAI Organizational Members — senior-level hospitality sales, marketing, and revenue-optimization professionals identified three primary challenges facing the industry: innovation, data analytics, and talent acquisition and retention. Each HSMAI Best Practices Guide focuses on one of those challenges, offering case studies, strategies, and solutions that oftentimes have been collected from HSMAI events and programs.
“Hospitality Public Relations, Advertising, and Digital Marketing” is an HSMAI Best Practices Guide: Innovation. It features short profiles of select Gold winners in the Innovation category for HSMAI’s 2017 Adrian Awards competition, honoring hospitality brands and agencies for creative excellence in advertising, digital marketing, and public relations.
View the PDF file — 832KB