HSMAI Sales Leader Forum

October 26, 2021

Charlotte, North Carolina

We’re looking forward to seeing you IN PERSON in October! In the meantime, visit the HSMAI University for the latest information on virtual sales, marketing, and revenue optimization programs.

The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

The Forum is organized by HSMAI’s Sales Advisory Board.

“The hotel industry is changing at a tremendous rate. That means that the needs of hotels are constantly changing, which in turn affects the skills required of sales leaders to manage those demands. HSMAI’s Sales Leader Forum is the place for sales leaders to get critical insights on important issues.”
–Eric Kreins
Managing Director, Strategic Accounts
Hilton Worldwide Sales

Who should attend?

  • Off-property seasoned sellers who want to fuel, update, and/or reinvigorate their career in sales or sales leadership
  • Sales professionals from Brands, Management Companies, and Independent hotels and resorts who are leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties
  • Examples of attendee titles include Group & BT:
    • national sales director
    • strategic account director
    • key account director
    • area director
    • regional director of sales


“The more informed your sales leaders are, the better results you will achieve. That’s why IHG is sending some of our top performers to HSMAI’s Sales Leader Forum in November.”
–Jonathan Kaplan
VP, Americas Sales
IHG

Detailed information on each session, including speaker information, is updated regularly.  Check back often for the latest details.

Highlights

  • The agenda will include strategic conversations, tactical solutions sessions – all designed to build business acumen to elevate sales as a whole.
  • And more to be announced!

Topics on Tap

  • To be announced!

Events In Conjunction With the Forum

  • HSMAI’s Chief Sales Officer Executive Roundtable (by invitation)
    • Wednesday, October 27 (+ dinner the evening before)
    • 8:00 am – 4:00 pm
  • HSMAI’s Hotel Management Company Sales & Marketing Executive Roundtable (by invitation)
    • Wednesday, October 27 (+ dinner the evening before)
    • 8:00 am – 4:00 pm

Tuesday, October 26, 2021

8:00 am ♦ Partner Showcase & Networking Breakfast

8:30 am ♦ Keynote

  • with Cindy Novotny, Radical Mentor, and internationally known leader in sales, leadership, and customer service

9:15 am ♦ A View from the Top: The Chief Sales Officer Panel

This panel of leading hotel chief sales officers will bring their diverse perspectives to bear on current events in the hotel sales landscape, what the future holds for selling hotels today and in the future, and other important issues affecting the industry today. It is a candid conversation with actionable insights that you’ll only hear at HSMAI – the industry’s only organization committed to fueling sales, inspiring marketing, and optimizing revenue for hotels and their partners.

Panelists to be announced soon.

10:00 am ♦ Partner Showcase & Conversation Break

10:30 am ♦ Opportunities & Threats: Strategic Issues for the Short- & Long-Term

12:15 pm ♦ Lunch & Partner Showcase

1:00 – 2:50 pm ♦ COLLABORATE: Deep Dive Discussions on Strategic Issues

Industry experts and well-known keynoters offer lots of takeaways and insights, but HSMAI also believes that it is important to make time to allow attendees to learn from one another.

This portion of the program will spark attendee conversation, engagement, and peer-to-peer learning, taking advantage of the collective brain power at the Sales Leader Forum.

Deep dives will focus on the day’s three big issues that are teed up in the morning. It will be an open exchange of ideas, experiences, and insights that leverages the talent in the room, and leaves you with new connections and knowledge that you can use to immediately impact your business.

2:50 – 3:15 pm ♦ Afternoon Break & Partner Showcase

3:15 pm ♦ Headlines and Headwinds: Legal Issues for Sales Leaders’ Radars

4:00 pm ♦ Keynote

6:30 pm ♦ Sales Awards Dinner & Networking Reception

Celebrating and elevating the sales disciple, we’ll recognize HSMAI’s newest recipient of the Lifetime Achievement Award in Sales and the Sales Professionals of the Year. Attendees will include Sales Leader Forum participants, and guests of both the CSO and Hotel Management Company Sales and Marketing Executive Roundtables.

Attire is “festive business casual.”

Registration includes the the entire program on Tuesday, October 26 including breakfast, lunch, and breaks, and the Sales Awards Dinner.

FEES

Registration Type Early Bird through September 28
Member4/Nonmember
September 29–Onsite
Member4/Nonmember
Hotel/Associate1 $775 / $975 $1125 / $1325
Partner/Supplier2 $875 / $1075 $1225 / $1425
Faculty or Student HSMAI members $388 / na $388 / na
Hotel Group Pricing Inquire at mhart@hsmai.org

1 Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions
2 Individuals from supplier organizations who market to hotel/associate professionals
Join HSMAI today to save on registration fees.

HSMAI’s COVID-19 Guidelines and Protocols for Events
For in-person events in 2021, HSMAI will follow local orders, recommended health precautions, and best practices at the time of the event as defined by the Centers for Disease Control.

Please make your reservations at the Grand Bohemian Hotel Charlotte, Autograph Collection ($249 USD per night).

Reserve your room online.

Or, call 1-704-372-1877 and reference “HSMAI Sales Leader Forum.”

HSMAI Sales Leader Forum Partnership Tiers

Platinum Partner

Benefits:

  • Welcome attendees from the main stage during a general session (2-3 minutes).
  • Send three (3) company representatives to take advantage of your complimentary registrations and connect with influential attendees face-to-face.
  • Be recognized for your investment in the sales discipline and hotel industry.
    • Premium logo recognition in pre- and post-event marketing
    • Logo placement on print and email marketing
    • Logo recognition as a “Platinum Partner” on the event website
    • Onsite branding on the sponsor logo loop
    • Logo in printed program with 200-word company description
  • Connect in person with attendees at your premium-placed display table in the general session room. You will have room for collateral and a display screen.
  • Provide a customized logo item for distribution at attendee place settings. The item is produced at the sole cost of the sponsoring company, and must be pre-approved by HSMAI.

Cost: $10,000

Silver Partner

Benefits:

  • Send two (2) company representatives to take advantage of your complimentary registrations and connect with influential attendees face-to-face.
  • Be recognized for your investment in the sales discipline and hotel industry.
    • Logo recognition in pre- and post-event marketing
    • Logo placement on print and email marketing
    • Logo recognition as a “Silver Partner” on the event website
    • Onsite branding on the sponsor logo loop
    • Logo in printed program with 150-word company description
  • Connect in person with attendees at your display table in the general session room.

Cost: $5,000

Bronze Partner 

Benefits:

  • Send one (1) company representative to take advantage of your complimentary registration and connect with influential attendees face-to-face.
  • Be recognized for your investment in the sales discipline and hotel industry.
    • Logo recognition in pre- and post-event marketing
    • Logo placement on print and email marketing
    • Recognition as a “Bronze Partner” on the event website
    • Onsite branding on the sponsor logo loop
    • Recognition in printed program with 100-word company description
  • Connect in person with attendees at your display table in the general session room.

Cost: $2,500

Co-located Event Partnership Opportunities

Sales Awards Dinner Co-Host – Tuesday, October 26, 2021

HSMAI will recognize the 2021 Lifetime Achievement Award in Sales Honoree and the Hotel Sales Professionals of the Year Awards, and celebrate them along with an audience of their peers.

Attendees at this exclusive networking event will include hotel sales executives participating in the Chief Sales Officer and Hotel Management Company Sales and Marketing Executive Roundtables, Sales Leader Forum attendees, Sales Advisory Board members, and members of HSMAI’s Americas Board.

Partners Benefits:

  • 3-minutes of presentation time on the main stage
  • Registration and reserved VIP seating for four (4) company representatives
  • Post-event registration list (name, title, company, address, phone)
  • Company logo and 200-word description in the printed program
  • Company logo recognition on the event website and in select direct marketing and promotional materials
  • Company logo recognition onsite including signage and main-stage visuals.

 Cost: $15,000

 

Executive Roundtables – Wednesday, October 27, 2021

A select thought leadership opportunity – sponsor an executive roundtable for senior leaders of hotel companies

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face forums. The by-invitation-only executive roundtables in Charlotte, NC will host 15-20 senior executives, each responsible for a leading hotel brand or hotel management company’s sales strategy and execution.

Each roundtable has three exclusive partnership opportunities available to connect with these unique audiences.

Benefits:

  • Opportunity for one (1) company representative to sit for a 20 minute Partner Insights session (10 min case study presentation/10 min discussion with attendees). Discussion topics will be mutually agreed upon with HSMAI, our partners and the Roundtable Planning team
  • Invitation for the interviewee and one (1) other company representative to attend the networking lunch
  • Co-branded content with logo recognition and partner mention in the Roundtable summary providing insights for the industry at large
  • Recognition on signage, and in the onsite guide with company description, representative listing, and logo
  • Opportunity to offer guests a branded gift
  • Pre- and post-event access to full contact information for all attendees (except email)
  1. Brand Chief Sales Officer Executive Roundtable
    • Cost – $7,500
  2. Hotel Management Company Sales & Marketing Executive Roundtable
    • Cost – $7,500


Rising Sales Leaders Council Host | $2,500

HSMAI’s Rising Sales Leaders Council will meet face-to-face in order to plan and launch its annual program of work including professional development and advocacy for the sales discipline among “next generation” sales leaders.

Comprised of up-and-coming sales professionals working in a mix of hospitality sales roles (e.g., hotel on-property, regional, or corporate, DMO, DMC, Management Company, brand or partner, etc.), the Council is part of the HSMAI Sales Advisory’s Board’s work to cultivate the next generation of industry leaders.

Members will advance their skill sets, shape the future of HSMAI, network with peers, and contribute to the industry via their insights, feedback, and thought leadership.

Benefits:

  • Opportunity for one (1) company representative to attend the Council’s kick-off lunch
  • Opportunity to welcome the group and introduce your company with a 5-minute executive brief
  • Recognition with verbal mentions and logo placement on the meeting agenda
  • Access to full contact information of all Council members

Cost: $2,500

Interested in learning more about the benefits of being a Sales Leader Forum Partner? Contact:

Elise Rhinehart, CMP
Business Development Manager
Hospitality Sales & Marketing Association International
7918 Jones Branch Drive, Suite 300, McLean, VA  22102
T: 703-506-3297 | F: 703-506-3266 | erhinehart@hsmai.org

Ready to Sign Up? Complete the SLF Partner Commitment Form and return to erhinehart@hsmai.org.

Tickets for the Sales Awards Dinner on Tuesday evening, October 26, are available for $125 per person.